Henkel (China) Investment Co., Ltd., founded in Germany in 1876, is a leading multinational group in the field of home care/personal care/adhesive technology, with well-known brands such as Schwarzkopf, Silk Noodles, Baby Noodles, Bezesi and so on

Henkel offers strong brands and technologies in its three strategic business areas: Home Care, Personal Care and Adhesive Technologies.

Henkel is headquartered in Düsseldorf, Germany. Henkel employs around 48,000 people worldwide. Of all the companies headquartered in Germany, Henkel is one of the most international multinational groups in the global market.

公司的历史开始于一个爱好科学的28岁商人 – 弗里兹•汉高。Year 18769月26日，他和两个合伙人在亚琛成立了一家名为Henkel & Cie的公司，开始销售他的第一个产品 – 基于硅酸盐的通用洗涤剂。此后的130多年间，这个Germany的企业家家族和数以千计的员工把汉高建设成为业务遍布全球的跨国公司。

Henkel's three strategic business areas are:

Laundry & Home Care: At Henkel, the Laundry & Home Care business has always been at a very important location: Henkel's success stems from a product in this business area. For consumers in more than 40 countries, the Henkel brand is an integral part of everyday life. Henkel's laundry and home care business is the world's leading industry. Henkel handles laundry care and household cleaning products.

化妆品/美容用品：汉高的化妆品/美容用品部是全球范围内同类部门中规模最大的之一，其品牌产品的业务始终保持扩张。汉高公司的美容用品面向全世界150多个国家。在所有国际市场分支中居领先地位。施华蔻及汉高（Schwarzkopf & Henkel）包括在染发剂、Hair护发及定性、化妆品、皮肤护理、口腔卫生和清馨剂等领域的品牌产品。施华蔻专业（Schwarzkopf Professional）是全世界四大顶尖Hair产品供应商之一。

Adhesive technology: Henkel is a global market leader in adhesives, sealants and surface treatments for residential, artisan and industrial applications. Henkel has a long history of a well-balanced portfolio of global, regional and local brands. In the civil, artisan and industrial business sectors, Henkel offers a wide range of applications to meet different needs. On June 22, 1923, the first adhesives from Henkel were produced at the plant in Düsseldorf, Germany. This historic milestone marks the beginning of Henkel's adhesives business area. Today, Henkel adhesives are a leading position in the global market.
Henkel in China

As early as the Qing Dynasty, Henkel had trade with China. Today, the Chinese market is the most important component of Henkel's global market, with more than a third of sales in the Asia-Pacific market benefiting from the development of the Chinese market, including Hong Kong. Henkel China encompasses the Group's two core businesses: Adhesive Technology and Beauty Care.

After more than 10 years of continuous investment and maintenance, many of Henkel's well-known international brands such as Schwarzkopf, Loctite, Teroson, Pritt, Pattex, Ceresit and so on are well-known in the Chinese market, and the excellent quality of Henkel's products has established a good image and consumer confidence of "Henkel High Quality" in the minds of domestic consumers. At the same time, Henkel is actively pursuing a localization strategy to develop local brands, including Baby Noodles, Guangming, Panda and Hangang.

In 1988, Henkel established a representative office in Beijing and donated DM 500,000 to the Beijing Municipal Government for the restoration of the Mutianyu Great Wall in Beijing. In 1990, its first joint venture in China was established. Over the past 20 years, Henkel China has grown rapidly, with total investments of more than $400 million to date. In June 2007, Henkel's Asia-Pacific and China headquarters were established in Zhangjiang Hi-Tech Park, Shanghai. In 2009, Henkel was awarded the title of "Top 10 Green Companies in China" by Business Week.

Henkel's business areas and main brands in China:

Adhesive technologies (Loctite, Teroson, Liofol, Hysol, Baxter, Pattex, Ceresit, Metylan, Panda, etc.)

Cosmetics/Beauty Products (Schwarzkopf, BZS, Guangming, Hem Baby, FA, Kemeng, etc.)