Founded in Germany in 1976, it is a high-end women's clothing and accessories brand, known for its high-income professional women's design and operation of high-quality women's clothing, and an influential brand in the international luxury market
Founded in 1976, the Escada brand is known for designing and selling high-quality women's clothing for high-income working women.
Before 1992, Margareth, a fashion model, was not only one of the founders of Escada, but also its chief designer (who died in 1992). As a fashion model, Margaret is popular on the T-shaped stage in Europe and the United States with her beautiful blonde hair and beautiful figure. More importantly, Margaret has a strong sense of fashion, and she is always able to convey the designer's wishes to the audience perfectly. After many years of modeling, she developed a unique view of fashion, and finally couldn't suppress her inner pursuit of creating beauty, she decided to design fashion on her own, and experienced the creative passion of showing the inspiration in her heart on the smart stage. She named her fashion ESCADA, after a thoroughbred Irish racehorse of the time. Margaret firmly believes that creativity alone cannot succeed as a designer, and that it is necessary to find a balance between fresh ideas and strong market awareness.
Simplicity, sophistication, shrewdness, and individuality are the images deliberately created by Escada, with bright clothing style, elegant shape, strong functionality, high practicality, which can be matched in series or single product combinations, and pay attention to the use of new fabrics and unique color systems is also one of its characteristics.
After 1992, Michael. Michael Stolzenberg took over as chief designer and injected a younger, more modern vibrancy into the Escada brand, whose designs are more rooted in people's everyday lives, combining experimental design with new ideas and ideas. Michael. Behind Michael Stolzenberg's success is a strong design team of Escada made up of a group of young designers, mainly from fashion schools in England and Germany. Their goal is to step into the top of the fashion goods market with the best quality as the standard.
The bright and bold impact of color creates a captivating Escada look. The contrast between large geometric patterns and intricate prints, embroidery, paste, and edging is often seen in Escada's garments, which in turn offer a wide range of ready-to-wear for high-income, sexy, individual, and conceited working women.
Today's Escada company has developed into a large clothing group through acquisitions, in addition to its own Escada brand, it also has other high-quality, design and value of world-class brands, such as: Cheretti 1881, Kemper Marie Gray, Laurel Season, Schneeberg and St. John, etc., from haute couture to all kinds of ready-to-wear, sales of 1.1 billion marks in 1994, Escada Group ranks fourth among German ready-to-wear manufacturers, and Escada Group (Escada) is undoubtedly the best in the company's brand group. Thanks to the careful analysis of the market in the early stage, Escada is able to sit at the top of the market and become a symbol of German clothing culture everywhere it goes.
In addition to fashion, Escada has also worked with renowned European designers to develop the world's top perfume products, and in 1990, Escada launched its first perfume: a heart that symbolizes the love of men and women. The Escada brand has now expanded into bags, perfumes, jewelry, sunglasses, shoes, accessories and more.
