Hugo Boss (Shanghai) Trading Co., Ltd., founded in Germany in 1923, is a world-famous luxury brand, synonymous with fashionable men's clothing, mainly for workplace suits, and BOSS perfume launched in 1993 to lead the global fragrance market
Hugo Boss is a world-renowned luxury brand that originated in Germany in 1923 and started with the production of workwear, waterproof suits, raincoats and uniforms. His designs and image began to be very masculine, starting with a calm style of menswear, and it was not until 1972 that he officially entered the fashion industry.
The style of HUGO BOSS is based on the traditional image of Europe, with a strong German touch. It never follows the crowd, the design is restrained and elegant, there are no pretentious details, and there are no superfluous accessories, but it pays attention to social identity. In terms of texture and workmanship, HUGO BOSS has always maintained the first-class standards of Europe's largest menswear manufacturer.
HUGO BOSS has opened stores in more than 100 countries and regions around the world. Its products have always been highly regarded for their quality, taste and luxurious temperament. exceptMenIn addition, HUGO BOSS has now been developedWomen's collection, the brand's eyewear,perfume, watches, footwear and leather goods, etcIt is also recognized by the market for its excellent quality.
Brand strategy
The name Hugo Boss has become synonymous with fashionable men's clothing, specializing in the world's top high-quality menswear, advocating the business philosophy of creating a professional image for successful people.
The HUGO BOSS brand is divided into three brands: BOSS, Hugo, and Baldessarini.
BOSS is the company's core brand, mainly for office suits, and the consumer group is positioned as urban white-collar workers, which is subdivided into black label series based on formal wear, Orange Label based on casual wear and green label series based on outdoor sportswear.
Hugo is a clothing line aimed at young people, its design is more avant-garde and fashionable, and the latest fabrics are used to make clothes, suitable for young men who are chasing fashion.
Baldessarinil is aimed at men with exceptional taste and demand.
The three brands, BOSS, HUGO and BALDESSARINI, represent three different temperaments and beliefs in life. Whether it is clothing, leather goods, eyewear adhere to this classification. After the success of the clothing kingdom, HUGO BOSS entered the world of perfume in the early 80s. Its fragrances still follow these three collections.
The first BOSS fragrance was launched in 1993. Since then, BOSS has been a major player in the global fragrance market.
