Founded in Italy in 1913, it is a world-renowned luxury brand, a model of high-end leather goods, and a family brand known for its perfectionism

PRADA is another Milanese family brand known for its perfectionism. In 1913, PRADA opened its first boutique in the heart of Milan, Italy, where its founder, Mario Prada, designed a collection of stylish and high-quality handbags, trunks, leather accessories and vanity cases, which were loved and coveted by royalty and high society.

In the 70s, Miuccia, the granddaughter of the founder of Prada, took over Prada, which at that time was still a small brand in Europe. In the 70s, the fashion industry was on the verge of bankruptcy. In 1978, Miuccia and her husband, Patrizio Bertelli, took over and led Prada to a new milestone. Patrizio Bertelli, a creative entrepreneur, has not only established a worldwide distribution channel and a mass production system, but has also masterfully combined Prada's traditional brand philosophy with modern technology. Miuccia searched for a new material that was different from the traditional leather, and found nylon fabric from the Air Force parachute, which was based on light weight and durability, so the "black nylon bag" became an instant hit and became a classic of the Prada brand.

After more than 20 years of hard work and struggle, this long-established brand continues to develop and evolve. Through the partnership between Miuccia Prada and Patrizio Bertelli, PRADA has grown from a small family business to one of the world's top luxury brands. Today, Prada is sold all over the world, and fashion aficionados are obsessed with it. The Prada Group has also become a European fashion giant, alongside the Gucci group, LVMH and others.

Today, the Prada brand includes men's and women's leather goods, ready-to-wear and footwear, combining innovative, sophisticated and trendy design with the exceptional quality that characterizes artisanal products. Prada is also active in eyewear, perfumes and mobile phones.