Founded in 1962, Yves Saint Laurent S.A., a world-renowned luxury brand, has a design that is both avant-garde and classical, showing a romantic, elegant, noble and luxurious style
Saint Laurent Paris is the new brand name changed by designer Hedi Slimane, who returned to Yves Saint Laurent as Creative Director in March 2012.
Yves Saint Laurent, who is the leader of the fashion industry, ushered in the colorful, romantic and elegant era of Saint Laurent with the innovative and fashionable unique style of the Left Bank of Paris. Since the launch of its first make-up collection in 1964, Yves Saint Laurent has always conveyed the spirit of elegance, mystery and passion.
Born in 1936 in Algeria, a French possession, Yves Saint Laurent was born with a passion for theatre at an early age, designing stage sets, and a talent for drawing and painting. At the age of 17, he was discovered by the world-renowned fashion magazine "Vogue" and was hailed as a prodigy. At the age of 21, Christian Dior passed away and became the chief designer of the Dior atelier.
In 1961, his friend Pierre Berge and Yves Saint Laurent started their own business together, and in 1966, Yves Saint Laurent opened his first ready-to-wear store on the left bank of the Seine in Paris, named "Yves Saint Laurent Riva Gauche". Yves Saint Laurent's bold use of colour has given fashion a new look and feel, cemented his leadership position in the world of design, and is known as a living legend of the 20th century.
Yves Saint Laurent's overall image is the same, and despite the master's quick thinking and wide range of subjects, he has always maintained the elegance of French fashion. The usual styles of women's clothing, such as jacket suits and jacket pants, are complemented by the structure of the thick fabric and the elegance of the styling. When it comes to soft materials, whether it's a slender dress or a formal slip dress, Saint Laurent will handle it very comfortably and femininely. Elegance and perfection are the lifelong pursuits of Yves Saint Laurent; Elegance and elegance are the permanent image of the Yves Saint Laurent brand.
For 40 years, Yves Saint Laurent has been driving the fashion scene and creating countless trends. From 1957 onwards, flared skirts, pear-shaped natural ruffles, knight-shaped boots, hippie outfits, unisex outfits, and see-through outfits were all in vogue. Saint Laurent has always been a reformer of tradition rather than a revolutionary, like CHANEL, who has always been based on the inheritance of the spirit of tradition when exploring new styles, giving haute couture a meaning to the times and changing the style of clothing.
The essence of Yves Saint Laurent fashion is a continuation of the spirit of the French haute couture tradition. In the summer of 1998, at the opening ceremony of the World Cup in France, Yves Saint Laurent's fashion covered the entire green field, and more than 300 dresses representing Yves Saint Laurent's 40 years of creative achievements were displayed by models from all over the world at the Stade de France, in a sense, it was a complete Yves Saint Laurent fashion retrospective.
YSL has been associated with perfume ever since 1964, when Yves Saint Laurent launched a women's fragrance named after the first letter in its name, the "Y". Yves Saint Laurent's original perfume philosophy, which clearly distinguishes the unique personality of the consumer from the lifestyle, is the epitome of personalized perfumery. The popular "YSL Opium" (YSL Opium) is a perfume launched by Yves Saint Laurent after his trip to China in 1977, he was deeply moved by Chinese culture, inspired by the shape of the snuff bottle, and brewed the YSL Opium, which is also the first perfume to break through the traditional name, which became a sensation after its launch, and is still in the forefront of the world's perfume rankings; YSL Kouros perfume adds a masculine, healthy look; YSL Paris perfume tells the gentleness and romance of Paris, the fashion capital and Parisian women; Launched in 1988, YSL Jazz is a jazz fragrance for men that flows around the world, showing freedom and optimism.
In 1999, Tom Ford took over as design director of YSL, and his astonishing talent and precise creativity put Yves Saint Laurent back in the forefront of the times.
Since 2000, Tom Ford's women's fragrance "NU" and men's fragrance "M7" have set off a rush to buy due to their unique fragrance and sexy and bold advertising strategies, continuing the legend of the Yves Saint Laurent brand. Over the years, Yves Saint Laurent has continued to inject new impetus and inspiration into the design world, and Yves Saint Laurent has received numerous awards, medals, and despite the countless imitations of YSL's designs, this is a testament to Yves Saint Laurent's boundless influence.
