Kering (China) Enterprise Management Co., Ltd., Alexander McQueen, the British ghost designer Alexander McQueen's own brand, the world's luxury and retail giant Kering Group, its skull silk scarves, ultra-low-rise jeans, donkey shoes and other products are famous in the fashion industry

Alexander McQueen is the brand of designer Alexander McQueen.

Brand products: men's wear, women's wear, sportswear, sporting goods, denim, leather jewelry, accessories, perfumes, home accessories, etc

Design style

McQueen shook the entire pop world with a pair of extremely low-rise pants that almost saw the groin, and the bold sex appeal made many people crazy. Intelligent, intelligent, strong, brave women, who don't care how tall or fat they are, Alexander McQueen is the object of his design, and he says that he not only wants them to wear his clothes, but also wants them to be strong because of them. In terms of accessories, Alexander McQueen is good at cooperating with the design of some very unique headwear, such as animal head horns, animal masks, etc.; In terms of stage design for costume performances, Alexander McQueen is even more ingenious, choosing the performance venue in a fountain, or designing the stage as a snow field with goose feathers, etc., are all his originality. Alexander McQueen said, "In my runway show, you get everything you get when you go to a rock concert – the power, the excitement, the noise and the passion. ”

While Alexander McQueen has a hard time ditching his signature dress jacket, leggings and hourglass silhouettes, wood-grain-printed garments are more fluid in terms of cuts, with the exception. Pink or lemon blossoms interspersed, transparent nude reticulation variations, and the most revered edge treatment of both seasons are the distinctive elements of Alexander McQueen's design this season. Alexander McQueen's designs are extremely sophisticated, subtle, and sensitive. The details of flowers and birds on the bottom lace, lace wrapped around the ankles, colorful calico, jackets, leggings and cocoon-shaped dresses suitable for the wild are all fresh for Paris Fashion Week.

Achievement works

Alexander McQueen's Spring/Summer 2010 collection was overshadowed with dreamy colors, and the collection with the theme of "Plato's Atlantis" was full of strong color impact, all kinds of snakeskin and sharkskin textures made people a little dizzy, but the sea in McQueen's heart became his last masterpiece.

Alexander McQueen is the youngest winner of the British Fashion Awards, having won the British Designer of the Yea four times between 1996 and 2003. He was awarded the Order of the British Empire (CBE) and was the International Designer of the Year at the Council of Fashion Designer Awards. In December 2000, McQueen formed an alliance with Gucci to acquire a 51% stake in the company, and McQueen became the company's creative director. The Group's expansion plans include the opening of stores in London, Milan and New York, as well as the launch of McQueen's fragrance product "Kingdom" and most recently "My Queen". In 2005, McQueen teamed up with sports brand Puma to launch a special sneaker product.