Beijing Lotus Automobile Sales Co., Ltd., one of the top ten sports car brands, began in 1952, has been translated as "Lotus Auto", a subsidiary of the British Lotus Automobile Company, a high-performance sports car brand, a world-renowned sports car and racing car manufacturer
Founded on January 1, 1952, Lotus is a world-famous sports car manufacturer, known as the world's three major sports car manufacturers together with Ferrari and Porsche, and enjoys a high reputation in the world. Lotus has the world's top automotive design technology, especially in the whole vehicle and powertrain, Lotus has a wealth of experience and professional skills.
Since the mid-to-late last century, Lotus has successfully served the world's major automotive manufacturers, and has become a globally recognized leader in automotive engineering consulting through its in-depth knowledge of the automotive industry, world-class automotive engineering technology, and talented and forward-thinking employees. Since 1985, Lotus has undertaken major powertrain projects for more than 38 major global customers, including the L850 engine from General Motors, the world's leading engine, which is now in mass production. Statistics show that more than 10 percent of the engines used in new cars sold on the European market are designed, developed and improved by Lotus.
The Lotus brand is the masterpiece of the English gentleman Colin Chapman. Chapman was the quintessential English gentleman, and his mustache was always neatly trimmed. Such a gentleman has been described a lot in movies, but it is rare in today's Britain. In the decades after the war, the British engineer's name had a huge impact on the world's motorsports. Since 1958, he has won seven Formula 1 championships under his leadership, and has produced a number of outstanding cars that will go down in history. Chapman started from scratch and was driven by a passion for motorsports to build his own car, and went on to create a brilliant record in both car building and racing. This is the most beautiful story in the history of the world's automobiles.
The Lotus brand has a history of nearly 60 years. In 1982, Colin Chapman, the founder of the Lotus Group, died of illness. Later, due to debt, the company was forced to sell. It was successively taken over by the British Car Auction Group, General Motors and Bugardi. In 1994, Lotus Group was acquired by Proton Group Malaysia.
In June 2011, the British Lotus officially entered the Chinese market, and the Lotus sports car that entered China was named Lotus. After the Lotus brand enters the Chinese market, it will build its own sales channels, which will initially be set in Beijing, Shanghai, Guangzhou and Chongqing, and dealers will have maintenance qualifications. In September 2011, Lotus opened its first showroom in Beijing. According to the product plan, in addition to the two models that have already been unveiled, the Lotus Exige will also be introduced and launched in 2011. In this regard, Mr. Dany Bahar, CEO of Lotus Cars, said: "After the Lotus brand entered the Chinese market, its global development layout has also become more complete. Lotus founder Colin Chapman has always adhered to the core principle of light weight and efficiency as the performance standard, and all Lotus models have the lowest emissions, lowest fuel consumption and lightest weight in their class. We believe that through the sincere cooperation with our most trusted partner, Lotus China, we can bring products that represent Lotus' top manufacturing process to the majority of Chinese consumers.
