Porsche Porsche

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Introducing the Porsche brand

Porsche Porschelogo

Founded in Germany in 1930, it is famous in the world for producing high-end sports cars, synonymous with the world's legendary sports cars, and the Porsche 911 is its classic model

Porsche is a German automobile manufacturer, also known as Porsche, headquartered in Stuttgart, Germany, and is the main representative of European and American automobiles. The main models are the 911, Boxster, Cayman, Panamera, Cayenne and Macan.

At the age of 24 (1899), the founder of the Porsche company, Ferdinand Porsche, had already invented the electric wheel sleeve motor, and by the following year at the Paris International Exhibition, Porsche had already made a name for himself. Porsche's distinctive character, Beetle-like shape, rear-mounted engine and excellent performance made it quickly become a well-known car. At the 1963 Frankfurt International Motor Show, the Porsche 911 was presented, a design that is still widely available today. Its body was designed by Ferry Porsche, Porsche's eldest son, Ferdinand Alexander Porsche, the Porsche Type 928 with rear gearbox chassis and V-8 engine, the new technology Type 959, and the Type 911 Carrera4 with electronically adjusted all-wheel drive system and liftless body, the most important development in recent years.

Few brands sell luxury goods like a necessity like Porsche. In the advertisement for the new Porsche 911, there is the slogan: "In an age of superfluity and superficiality, in an age of frivolity and crudeness, only the Porsche 911 is a real necessity." There is no substitute. ”

Porsche has always strived to combine possibilities with seemingly impossible things, and today "Porsche" is synonymous with sports cars in a global sense. For Porsche, the ultimate test is to do whatever it takes to excel, even if it is a bold innovation on a technical level. Porsche sees every idea as an opportunity, and it is this foresight that has led to the company's prosperity and guided Porsche to this day. This is at the heart of the Porsche brand: a standard that strives for perfection.

The story of the Porsche logo

Porsche's English car reference is based on the surname of Ferdinand Porsche, the founder of Porsche AG in Germany. The graphic emblem features the coat of arms of the city of Stuttgart, where the company is located. The word "PORSCHE" is at the top of the trademark, indicating that the trademark is owned by Porsche Design; The word "STUTTGART" in the trademark is above the horse, indicating that the company is headquartered in the city of Stuttgart; In the middle of the logo is a steed, indicating that Stuttgart is a place rich in valuable stallions; On the top left and bottom right of the logo are the images of deer antlers, indicating that Stuttgart was once a good place for hunting; The yellow stripes on the upper right and lower left of the trademark represent the color of the ripe wheat, which refers to the abundant harvest of the five grains, the black in the trademark represents the fertile land, and the red in the trademark symbolizes people's wisdom and love for nature, thus forming a superb and beautiful pastoral landscape painting, showing the glorious past of Porsche, and indicating the bright future of Porsche, and the excellence of Porsche's sports cars!

Porsche in China

At present, Porsche China has jurisdiction over 96 designated Porsche Centres, located in Beijing (five), Shanghai (four) and Chengdu (three), Wenzhou (three), Shenzhen (three), Xiamen (two), Hangzhou (three), Wuhan (two), Chongqing (three), Xi'an (two), Harbin (two), Nanjing (two), Ningbo (two), Foshan (two), Fuzhou (two), Changsha (two), Kunming (two), Shenyang (two), Dongguan (two), Tianjin (two) and Guangzhou , Qingdao, Dalian, Jinhua, Taiyuan, Taizhou, Haikou, Zhengzhou, Suzhou, Changchun, Nanning, Ordos, Hefei, Jinan, Lanzhou, Tangshan, Hohhot, Wuxi, Nantong, Quanzhou, Shaoxing, Nanchang, Changzhou, Yantai, Sanya, Weifang, Yinchuan, Jiaxing, Yulin, Shijiazhuang, Zhongshan, Zhuhai, Xuzhou, Zibo, Guiyang, Shantou, Luoyang, Huizhou, Taizhou, Urumqi, Mianyang, Xinxiang, Wuhu, Hong Kong (two) and Macau. All Porsche Centres are authorized Porsche outlets and offer Porsche products and services to Porsche customers in China.

The officially authorized Porsche Centre will provide you and your loved Porsche with outstanding service that satisfies you with Porsche's global professional standards.



This brand introduction page is provided with graphic information PP1006711 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer