Valentino, founded in Italy in 1962, is the world's top luxury brand of haute couture and ready-to-wear, featuring rich and luxurious/glamorous high-end women's clothing, advocating the purest color and bright red as the standard color
Born in Lombardy, Italy in 1932, Valentino Garavani, the founder of Valentino Garavani, was already an artistic thinker in high school, choosing fashion design and French courses in preparation for his future move to Paris, the capital of fashion and culture. At the age of 17, he went to Paris and studied at the École des École des Dresses de la Régière, a traditional French school for haute couture.
He then moved into the studios of Jean Dessès and Guy Laroche, where he honed his appreciation and innate talent.
In the early 60s, he returned to Rome and set up his own studio (Valentino).
In 1962, Valentino Gravani began to emerge on the international stage. The first fashion show held at Palazzo Pitti in Florence was exceptionally popular.
By 1965, Helon Gravani had become a leader in Italian fashion.
In 1967, in Dallas, Texas, he won the Neiman Marcus Award - the Oscar of the fashion industry.
In 1969, the "White Collection" was launched, and the V-logo buttons, pockets and accessories were also launched, and the brand officially entered the ranks of the world's top fashion designers.
At the end of the 60s, Valentino Gravani met Jaccarro, who was studying architecture. Giancarlo Giammetti (who later dropped out of school to become his business partner). Gimmetti's entrepreneurial skills led to the rapid development of Valentino Gravani's studio, which spread throughout the world and achieved great success.
In 1972, Valentino Gravani launched his women's and men's ready-to-wear collections, opening boutiques in Rome and Milan.
In 1978, Valentino Gravani launched a fragrance line in Paris.
In 2005, with the creation of the "VALENTINO FASHION GROUP", Valentino Garavani's name finally appeared on the stock market.
Brand strife
IN 1908, VINCENZO VALENTINO FOUNDED THE VALENTINO BRAND IN NAPLES, ITALY. Since then, Valentino has become a popular brand of Italian royalty and celebrities.
IN 1954, MARIO VALENTINO, THE SECOND GENERATION OF THE VALENTINO FAMILY, DESIGNED CORAL SANDALS THAT BECAME A MODEL OF 20TH-CENTURY INDUSTRIAL DESIGN.
In 1956, Giovanni Valentino, the third generation of Valentino's descendant, created a new Valentino brand named "Giovani Valentino". The brand has built five monopoly systems in China: leather shoes, leather goods, men's clothing, women's clothing, and underwear.
In 1962, Italian Valentino Garavani founded the Valentino womenswear brand, registered another important Valentino brand in the Netherlands and made a name for itself in Europe. Valentino Gravani himself was considered an elite figure in the haute couture industry. The brand became a luxury clothing brand in Italy, especially for producing high-end women's clothing.
In order to avoid conflicts between these Valentino brands, in 1978, the Valentino family and Valentino Gravani reached an agreement that the two sides would divide their forces.
Valentino Gravani owns the exclusive right to use the Valentino trademark on clothing products;
The Valentino familyIn leather shoes and leather goods, it has the exclusive right to use the Valentino trademark;
Chinese market
Zhejiang Babei Group signed an exclusive agency agreement with Valentino Gravani to act as an agent for the sale of Valentino ties and men's clothing in China.
Guangzhou George Shoes Co., Ltd. withThe Valentino familySigned an agreement for the exclusive distribution of Valentino footwear products in China.
On April 21, 2002, Guangzhou Cuiying Garment Co., Ltd. was authorized by Mr. and Mrs. Zhuofani Valentino in Guangzhou to officially authorize it to be the general agent of Zhuofani Valentino underwear series (men's and women's underwear, loungewear, bras, socks) in Chinese mainland.
In 2002, Guangzhou Huanuo Development Co., Ltd. also obtained the general agent of Zhuofani Valentino leather goods and bags (belts, wallets, men's bags, trolley cases, gift boxes) in Chinese mainland.
