Founded in 1917, it is famous for its top materials, synonymous with the world's non-wear watches, and one of the watch brands that are noticed and cherished all over the world

Innovative design and high-tech materials that make Rado stand out from the crowd. As one of the best in its class, Rado is renowned for its in-depth study of material science. It is the use of materials such as sapphire crystal, high-tech ceramics and high-tech diamonds that give Rado watches their resolute character.

Rado draws inspiration from the inherent properties of the materials used. For Rado, form is more closely related to intangible intrinsic value, and the brand never ceases to explore new concepts of excellence. Rado's philosophy of transcending oneself and turning dreams into reality has won Rado numerous international design awards.  

Since its founding in 1957, Rado has been renowned for its pioneering innovations, and has continued to develop innovative high-tech materials and techniques that shape the perfect watch. Hardness and durability are the basic characteristics of the materials used by Rado, and Rado's unique design creates a practical and comfortable watch.

Switzerland雷达表品牌的历史始于1917 year，总部位于Switzerland比尔附近的林诺。就在那一年Schlup家族三兄弟Fritz、Ernst及Werner在家中开设小型制表工厂，定名为「Schlup & Co.」，当时主要生产机芯。整整40年后，公司推出了第一款以Switzerland雷达表品牌命名的腕表，并在当年，也就是1957年正式更名为Rado Uhren AG ，从此展开其不断铸就辉煌成就的历史征途。

Since 1957, Rado has been renowned for its technical and aesthetic excellence.

When people think of Rado watches, they naturally think of unique designs and materials that are resistant to wear and tear. Rado is a leading manufacturer of wear-resistant watches and has a global reputation and a successful marketing network. Since the launch of the world's first infrasible watch in 1962, Rado has achieved amazing results.

While other brands still use common materials such as gold, copper or steel, Rado has started to make its watches from high-tech materials such as tungsten titanium, sapphire crystal, high-tech ceramics, copper and polycrystalline diamonds. While using extraordinary materials, the design of the watch is also combined with the materials used, making the watch both an elegant accessory and at the same time a timekeeper.

For Rado, design is a reflection of intrinsic beauty. Rado never sees itself as a mere watch manufacturer, but as a watch brand with an extraordinary design philosophy. Rado's design has a strong personality, sleek lines, and a strong sense of modernity and innovation. Each Rado watch is designed to transcend the boundaries of time and space to create the perfect model, and the unique beauty and comfort of wearing the watch are the result of the collaboration between the designer, the material expert and the watchmaking engineer.

Rado has a material that makes a difference. Each Rado watch has a sleek line and elegant design. The "Arch" series features an arched sapphire crystal surface, a tungsten-titanium case and strap that is not easy to wear; The "Ceramic Precision" series has a high-tech ceramic strap; The "Pearl Ceramic" series has a spherical sapphire crystal surface and a high-tech ceramic strap that presents a jewelry beauty; The "Monolithic Ceramic" series has a case and strap made of high-tech ceramic, presenting a perfect and harmonious whole, and has won a number of design awards, becoming a milestone in watch design. The "Silver Diamond" series, in the white gold hue or elegant black color of high-tech ceramic, is a masterpiece of technology and design; The "Diamond Master" series is not easy to wear and tear, and the tungsten titanium alloy gives new power to the sports watch; "Cyrex" uses high-tech ceramics to create the perfect spiral shape.

For Rado, the product is the most important thing. The watch itself accurately conveys the brand's distinctive personality. Another important factor in Rado's success is effective marketing. From the Internet to traditional advertising, from sponsorships to watch case displays, Rado has a unified image around the world. Rado's customer service is also an important part of it. Rado always sets up a customer service center in one place before it starts selling. Up-to-date data systems, good infrastructure and well-trained staff are all the guarantees for the success of the Rado brand. At the dawn of the new millennium, Rado will continue to explore the development of unique and wear-resistant watches, further consolidating its brand positioning.