
Founded in 1775, the Swiss Swatch Group, Breguet, is a perfect example of fine watchmaking, specializing in the design, production and sale of finished watches, jewelry, watch movements and components
A symbol of historical heritage and state-of-the-art technology, Breguet is constantly innovating with timepieces. From tourbillons to gonged hairsprings, A.-L. Breguet Breguet's many inventions have left a lasting mark on the history of Haute Horlogerie.
Since the acquisition of Breguet by the Swatch Group in 1999, the Manufacture continues to uphold the watchmaking excellence of its founder, offering exceptional timepieces that combine exquisite complications with refined aesthetics. In 2010, the Type XXII was the first mass-produced mechanical chronograph with a 10 Hz silicon escapement. In 2011, the Classique Hora Mundi was launched, the first mechanical watch in the history of horology to feature an instantaneous jumping time zone display; In 2012, the Tradition 7067 with GMT complication was launched, making it one of the brand's most iconic watches.
Breguet is the perfect example of fine watchmaking, with all production activities carried out vertically integrated, further consolidating the brand's position in the watchmaking industry. As a result, in 2011 it merged with the case manufacturer Favre et Perret and officially changed its name to "Montres Breguet, Manufacture de boîtes". In addition, the brand currently has around 30 points of sale in more than 20 world-famous cities and is committed to steadily expanding its network of boutiques.
The Swatch Group is an international holding company that designs, manufactures and sells finished watches, jewelry, watch movements and components. The Group supplies almost all the components of its 19 watch brands, and also supplies watch movements and components to Swiss and third-party watchmakers around the world.
The Swatch Group does not have subsidiaries or offices in more than 30 countries around the world. In countries or regions where there are no subsidiaries or offices, retailers and agents are involved with customers on behalf of the group.
The Swatch Group is also an important player in the production and sale of electronic systems for watchmaking and other industrial applications. Headquartered in Switzerland, the Swatch Group employs more than 28,000 people in more than 50 countries around the world. In 2011, total sales amounted to CHF 7,143 million (2010: CHF 6,440) and a net profit of CHF 1,276 million (2010: CHF 1,080 million).