Rolex (Beijing) Co., Ltd., founded in Switzerland in 1908, is a world luxury watch brand, known for its excellent reliability and meticulous handcrafting, showing a classic symbol of elegance and prestige, and the crown logo is like its supremacy in the field of watches

Rolex（Rolex）是Switzerland著名的wristwatch制造商，前身为Wilsdorf and Davis（W&D）公司，由德国人汉斯·威斯多夫（Hans Wilsdof）与英国人戴维斯（Alfred Davis）于1905年在伦敦合伙经营。1908 year由汉斯·威斯多夫在Switzerland的拉夏德芬（La Chaux-de-Fonds）注册更名为ROLEX。经过一个世纪的发展，总部设在日内瓦的Rolex公司已拥有19个分公司，在世界主要的大都市有24个规模颇大的服务中心，年产wristwatch45万只左右，成为市场占有量甚大的名牌wristwatch之一。

Brand LOGO

Rolex's original watch logo was designed as a palm with five fingers outstretched, indicating that the brand's watches were carved entirely by hand. Later, it gradually evolved into a registered trademark of the Crown, to show its supremacy in the field of watches, showing the imperial spirit of Rolex watches in the watchmaking industry. The Rolex logo design uses the crown icon and letter design to combine it, which also positions Rolex as the king of the watch industry, and at the same time represents the entire Swiss watch industry has a good reputation among the people.

As a pioneer in the world of watches, Rolex developed a number of innovative watchmaking technologies since 1905, including the first waterproof wristwatch, the "Oyster", and the Perpetual oscillating automatic thallium winding system. For more than a century, Rolex watches have accompanied explorers and elites around the world to conquer the world's top of the world and the deepest depths of the oceans.