Swatch Swatch, founded in 1983, is the epitome of Swiss watchmaking, known for its fashionable and colorful colors, lively designs and unconventional shapes, known as "fashion on the wrist"
In 1983, Nicolas Hayek introduced the Swatch watch. Unlike a regular watch with 91 or more parts, this plastic case contains only 51 parts, making it of the highest quality yet at a low price. The watch soon spread its joyful and positive attitude to life all over the world, and at the same time saved the Swiss watchmaking industry, which was in the midst of an unprecedented crisis. This is an unprecedented achievement – the most successful watch ever.
Subsequently, the Manufacture added numerous watchmaking developments based on this standard plastic watch. In addition to the two watch collections launched each year, the jewelry line Swatch Bijoux, the metal collection Irony and the Swatch Specials are added for special occasions such as Christmas, Chinese New Year, Mother's Day or Valentine's Day.
SWATCH has always conveyed the message of high quality, low cost, fashion and commemorative, so that every consumer can have their own famous watch. The meaning of SWATCH is a precious souvenir, a memory of every history, and even an emotional sustenance. SWATCH has created the myth of a world-class brand, becoming an icon in the hearts of consumers, while continuing the 100-year glory of Swiss watchmaking.
Sporty, healthy, handsome and traditional, SWATCH's metal collection is sporty, innovative, new materials and surprising designs.
The aluminium alloy metal series tends to be functional and high-tech, while the stainless steel metal series gives a casual and classic temperament. SWATCH's network series is a high-tech digital watch for the new generation who are looking for new things, the network series uses Swatch's first unit of time - international network time, the network series is made of aluminum alloy and translucent plastic as materials, it is digital, fun and easy to operate. The Ultra-Thin is the world's thinnest plastic watch, with a maximum thickness of only 3.9 mm (Guinness World Records). The Ultra-Thin collection is thoughtful, lightweight and comfortable to wear. The ultra-thin collection of watches is cutting-edge, avant-garde and full of fashion. The design of the slim series is both sexy and chic, and because the weight is so light, it can be worn on the wrist as if you were not wearing anything.
As a trendsetter, SWATCH has a quirky shape, a unique design and an elegant name (each watch has a name in English and Chinese). It is an unpredictable trend with infinite artistic charm. SWATCH ADOPTS A FLAT PRICING STRATEGY, WHICH IS PRICED BY THE HEADQUARTERS IN SWITZERLAND AND IS NOT DISCOUNTED, AND CONSUMERS CAN PARTICIPATE IN THE SWATCH GLOBAL WARRANTY AT ANY SWATCH AUTHORIZED EVENT IN THE WORLD. This Swiss original watch, its cost performance has an absolute advantage in all Swiss watches, SWATCH lovers can have a number of SWATCH watches to wear or collect according to their different moods, preferences, dresses, and occasions. Trends are constantly changing, and SWATCH pursues "what never changes is always changing", so SWATCH is always at the forefront of fashion.
The "S" in the name of Swatch not only represents its origin in Switzerland, but also contains the meaning of "second-watch", which means that people can own two or more watches at the same time, just like fashion. Swatch is not only a new type of high-quality watch, but also a new concept: the watch is no longer just an expensive luxury and a mere timekeeping tool, but a "fashion worn on the wrist".
