Rolex (Beijing) Co., Ltd., Tudor, founded in 1926, is a classic brand in the Swiss watch industry, a watch brand with the classic history of the royal family, and is characterized by a mature and stable style
The name Tudor comes from the Tudor dynasty in England, and each collection of Tudor is named after someone associated with the royal family. Composed of the Prince series, the Princess series, the King series and the latest Hour series, the "Imperial Family" has flourished. Each TUDOR watch is sold with a factory warranty certificate with details, date of sale and a valid trade seal. To strengthen its international reputation, TUDOR has built an unrivalled distribution network with fine jewellers on five continents.
From cutting-edge technology to fashion, TUDOR not only inherits more than a century of traditional watchmaking techniques, but also uses unique craftsmanship to create a watch that has only life and soul. The meticulous craftsmanship of the watch reflects the brand's modernity and elegance; The choice of materials and extraordinary design reveal an innovative and distinctive style. Discover more about TUDOR's history and savoir-faire.
Tudor, which means Tudor dynasty in England. In 1485, the War of the Roses ended and Henry Tudor took the throne, marking the beginning of the Tudor dynasty. In 1603, the last monarch of the Tudor dynasty, Queen Elizabeth, died, and the Tudor dynasty ended. This more than 100-year Tudor era was a golden age in English history. In addition to the wreck of the "Mary Rose", the heyday of the Tudor dynasty left to future generations is the "Tudor" of the world's famous watch. Since the name comes from the famous Tudor dynasty, the name of each series of Tudor watches is associated with the royal family. The thriving "Imperial Family" consists of the Prince series, the Princess series, the King series and the newly launched Hour series. It was in the thirties that Rolex launched the popular version of the "Deto". At that time, Rolex was carrying out a Europe-wide watch product promotion program centered on the United Kingdom, but due to the high price of the Imperial brand, it was difficult for Rolex watches to reach the homes of ordinary people. Rolex's marketing strategy hindered its growth. In view of the purpose of expanding the market, the founder of Rolex, Gaisce. Wilsdorf had a plan to spin off a popular version of Rolex. The standard is the standard quality of the standard version and the same level as Rolex, but the price is so low that the general public can buy it, and the goal is to increase sales. Eventually, he decided to split a part of his name and spell it out under the name Tudor for the new brand. Tudor's Chinese name was originally Diao Tuo, later changed to Dituo. In fact, the emblem of the Rolex family is the shield, which is one level lower than the crown that symbolizes the royal family, while the logo of the Rolex watch is the crown, and the Dialo brand has a more contemporary sense.
