BalenciagaBALENCIAGA

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Balenciaga brand introduction

Balenciaga logo

Founded in France in 1919, it is a luxury original brand that defines modern elegance, a fashion/leather bag elite who is good at bias/line cutting and sewing skills, and motorcycle bags are sought after by Hollywood stars for their reckless rock style

Balenciaga is one of the most influential brands in the fashion industry. 1919 by Cristobal. Founded in Paris in 1936, Cristóbal Balenciaga led many important fashion movements between 1930 and 1968. The brand's identity is reflected in the iconic ready-to-wear collections, and leather goods, shoes and accessories have achieved global success. Leather bags are one of the brand's main products. Balenciaga embarked on a men's ready-to-wear line that was also a notable success.

Since 2007, under the leadership of President and CEO Isabelle Guichot, the Maison has focused in recent years on building an in-house network of stores that are now available all over the world. At the end of 2012, Balenciaga and Kering were pleased to announce Alexander Wang as Creative Director of Balenciaga. Alexander Wang will be responsible for the ready-to-wear and accessories collection, the brand's menswear and womenswear, and Balenciaga's identity.


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