COACH KORCH

Overall scoring
80
Popularity index
12302

Introduction to the COACH brand

COACH logo

Founded in 1941, Coach Trading (Shanghai) Co., Ltd. is a light luxury brand of leather products, insisting on pure handmade craftsmanship to create classic fashion, and a supplier of modern luxury handbags, clothing, shoes and other products in New York

COACH was born in 1941. Headquartered in New York. Coach is an American high-end lifestyle fashion brand, providing exquisite accessories and gifts for men and women, including women's handbags, men's bags, men's and women's small leather goods, shoes, apparel, watches, travel goods, scarves, sunglasses, perfumes, fashion jewelry, etc.

Founded by six master leathermen from a family of leather, Coach is one of the oldest and most successful leather goods companies in the United States. It is said that Coach founder Miles Cahn was originally inspired by a pair of traditional baseball gloves. He found that baseball gloves became smoother the more he used them, so he borrowed from them and meticulously treated them to make the durable baseball glove leather soft and durable. This leather item has an attractive natural texture and does not require elaborate maintenance skills to maintain its original appearance.

As the business continues to grow, Coach has maintained the highest level of quality in materials and craftsmanship, a brand tenet that has always been the cornerstone of Coach's success. COACH's unique American design, exquisite leather manufacturing technology and thoughtful and meticulous service have also become popular brand characteristics among customers.

In the 90s of the 20th century, Coach encountered a "bottleneck" in its development.

In 1995, Lou Frankenfer became chairman and CEO of the company, and by increasing the "emotional demand" of products,No longer let quality and functionality be the only competitiveness of Coach products,Reinvigorate the Coach brand.

In 1962, Bonnie conceived the idea of a paper bag and launched its first shopping bag;1962 Launched the first tanned leather goods conceived from baseball gloves;1973 The first Duffle Sac was born;In 1985, Sara Lee & Company acquired COACH;In 1998, COACH expanded the international market; Launched the first mixed-material bag and authorized the production of COACH watches for men and women;1999 The Coach website was born. Launched men's and women's shoes, furniture and other series;In 2001, Coach Japan branch was established; Licensing Steelcase to produce furniture; Reed Krakoff wins CFDA Accessory Design of the Year Award; Launched C Logo (Signature), accessories, travel and other series;In 2003, the small C Logo (Mini Signature) series was launched;In 2006, the flagship store in Zhongshan, Taiwan was opened; Coach celebrates its 65th anniversary with the Legacy collection, which is rooted in history.


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