Italian Fendi company, founded in Rome in 1925, is a famous Italian luxury brand, a leather family, with luxury fur and Baguette classic handbags in the world of high fashion reputation
Fendi (FENDI) is a famous Italian luxury brand, the earliest as a leather family, Fendi (FENDI) is best known for its Bag - FENDIBaguette handbag, shaped like a French baguette, designed by Silvia VenturiniFENDI of the Fendi family. Founded in Rome in 1925, the Fendi brand specializes in the production of high-quality fur products. The first Fendi fashion show was held in 1955. In 1965, thanks to the addition of Karl Lagerfeld, FENDI gradually added haute couture women's clothing, men's clothing, shoes and fragrances. Since then, the company has gradually developed and expanded, expanding its business scope to knitwear, swimwear and other categories, and even developing jewelry, men's perfumes, etc. Today, the Fendi brand is renowned in the world of haute couture for its luxurious furs and classic handbags.
1925 yearEdoardo Fendi and Adele Casagrande opened a boutique specializing in leather goods and handbags, and Adele learned the art of leather making in Florence, which he applied to all the leather goods and handbags in the store. The boutique in Via del Plebiscito, the corner of Rome's busiest street, has a furrier workshop behind it. Mr. and Mrs. Fendi's small shop, with its high-quality products and exquisite craftsmanship, was admired and loved by the noble families and nouveau riche of Rome at that time, and the business of the boutique grew rapidly.
Created in 1933 as the yellow colour of the Fendi brand, the yellow FENDI shopping paper bag made of parchment paper paper The rich texture combined with the cultural roots of the brand has become a timeless classic element.
1938 yearAdele and Edoardo Fendi present a full range of Selleria bags, inspired by doctor's bags and borrowed from the craftsmanship of master harness makers. Made from Cuoio Romano, the best quality leather in Europe, this bag is made in Tuscany, this leather is soft to the touch and delicate in texture, each leather itself has a different texture, and it is tumbled before sewing to improve the softness of the cowhide.
1946 yearAt the end of World War II, Edoardo and Adele's five daughters, Paola, Anna, Franca, Carla, and Alda, moved into the family business, where women were still in the ordinary. With the addition of the five sisters, they breathe new life into the brand's collections with innovative style and vision. Karl Lagerfeld later defined it as "five fingers in the palm of one hand". Thus, "5 became Fendi's lucky number."
1967 yearKarl Lagerfeld defined the concept of "Fun Fur", which became the inspiration for the FENDI Double F, which would later become a world-renowned trademark.1977 yearIn a groundbreaking way, FENDI launched its first ready-to-wear collection, "Histoire d'Eau", and produced the first 18-minute short film, now a short film, shot by Jacques de Bascher, about a young woman on vacation in Rome while her parents thought she was taking a spa at Baden Baden. Dressed in Fendi, she bathes in the city's fountains, holding glass bottles to collect water. The short film Fendi was fully restored in 2013 and re-screened in July 2013 at the opening of the boutique on Avenue Montaigne in Paris.
1983 yearPequin fabric was born, and the brown and ochre stripe pattern became another of the company's signature motifs. FENDI's first Asian flagship store opens in Hong Kong.1994 yearAnna FENDI's daughter, Silvia Venturini FENDI, joins the company as Creative Head of Leather Accessories. Silvia Venturini FENDI grew up under the tutelage of Lagerfeld, a member of her creative and talented family. As soon as she took office, she set about changing the doctor's bag and redesigning the best-selling Selleria collection.
Year 2001LVMH becomes a major shareholder in FENDI and immediately sets the blueprint for the company's future growth and international expansion. In 10 years, the number of FENDI stores has grown from 2 to 196.
In 2005Michael Burke has been appointed CEO of FENDI. Among his many strategies, the first was the inauguration of the company's new headquarters in Palazzo FENDI, designed by Peter Marino, in the heart of Rome. The blueprint incorporates modern fixtures such as glass floors with 18th-century Piano Nobile décor. Palazzo FENDI becomes the main trademark adopted by the jewelry collection.
In 2009Silvia Venturini Fendi designed the Peekaboo bag, which instantly became the IT bag of ladies and wives, and was a favorite of celebrities and fashion names around the world.
