Hermes (Shanghai) Trading Co., Ltd., a world-famous luxury brand, founded in Paris in 1837, is a typical representative of French luxury consumption, leather goods create a sporty/elegant tradition, famous for the production of silk scarves and ties, and its KELLY bag / BIRKIN bag / silk scarf and tie and other classic designs are internationally renowned
Hermès is a world-famous luxury brand, founded in Paris, France in 1837 by Thierry Hermès, and has a long history of more than 170 years. to produceSilk scarvesandtieThe famous Hermes started with the production of saddles and harnesses, he is luxurious, conservative and noble, and the whole brand from the whole to the details, and then to its stores, are permeated with a strong horse culture as the center of the deep heritage. As of 2014, Hermès is an international company that is faithful to traditional craftsmanship and constantly pursues innovation, and as of 2014, Hermès has a total of 17 product lines: leather, scarves, ties, men's and women's fashion, fragrances, watches, stationery, footwear, accessories, saddlery, home and lifestyle, tableware and jewelry. A total of 25 subsidiaries worldwide manage and distribute products from four categories: Hermès Saddles & Leather, Hermès Perfumes, Hermès Watches and Hermès Porcelain. In 1996, it entered China and opened the first Hermes store in Beijing.
Hermes - a brand classic
Silk scarvesIt is said that a Hermès silk scarf is sold every 38 seconds around the world. In 1937, Hermès' first silk scarf, called "Ladies and Buses", was inspired by the jockey's jacket. Since then, Hermès has launched 12 designs a year, and more than 100 styles of silk scarves have been presented to the world. Many classic designs, such as "Ex-Libris" and "BridesdeGala", have been re-coloured and are still popular and timeless. It takes 18 months for each silk scarf to pass through layers of levels before it is born. In recent years, Hermès has been fond of theme design, allowing a small silk scarf to tell the vivid story of the world and create another legend of Hermès.
KELLY BAGThe Kelly bag is named "Kelly Bag" after Princess Grace Kelly of Monaco before her marriage. Each Kelly bag is sourced from auctions around the world every year by buyers who select only the best parts of each piece of leather. The handbag is sewn by a master from start to finish, numbered, engraved with the name of the craftsman, and a masterpiece is born. If you want to own a kelly bag, you need to pre-order it at least half a year in advance.
BIRKIN PACKAGEIn 1986, the fifth president, Jean-Louis Dumas, met French actress Jane Birkin and launched this classic design just for her. Each finished product of BIRKIN requires 18 hours of meticulous work by a craftsman, then numbered and engraved with the name of the craftsman, so each one is unique.
Memorabilia:
In 1837, Thierry Hermes (1801-1878) opened a saddle and harness shop in the Grands Boulevards in Paris.
In 1880, Charles-Emile Hermes (1831-1916) succeeded in his father's footsteps, and with the assistance of his sons Adolphe and Emile-Maurice, Hermès successfully expanded into Europe, North America, Russia, the Americas and Asia. Under the name of the Hermes Freres (1902-1919), Hermès made a brilliant start to the 20th century and continued to actively develop the business of haute hannery.
In 1900, Hermès offered its customers a special saddle bag with shoulder straps, its unique shape designed for riders to carry their saddles.
In 1914, the Hermès brothers hired 70 to 80 professional saddlemakers, while realizing the limitless potential of the automobile industry.
At the outbreak of the First World War, Emile-Maurice was sent to the United States to order leather for the French Cavalry, and he understood that mass production and the development of various transportation technologies would increase the demand for travel leather goods. Believing that zippers, which were not well known to Europeans at the time, they were introduced to France as an exclusive product.
In the 1920s, Emile-Maurice Hermes (1871-1951) was the leader of Hermès, and he applied saddle stitching to other leather goods. In addition to the original products, a range of bags, luggage and travel goods, sports and car accessories, silk scarves, belts, gloves, jewellery and watches – all demonstrate Hermès' commitment to perfection. As the father of four daughters, Emile Hermes soon had three sons-in-law: Robert Dumas, Jean-Rene Guerrand and Francis Puech, whom he nurtured to be fruitful and complementary partners.
The company then opened branches in major French resorts and entered the United States in 1924. Visitors from all over the world to France must visit Hermès.
In response to the Great Recession, Hermès launched a number of iconic collections in the 30s. Since then, the leather bag named "Kelly", the leather notebook, the Sacà depêches briefcase (1935), the anchor bracelet (1938) and the equestrian outfit have been added to the list of Hermès legends.
In 1937, the silk fabric originally used as a knight's shirt inspired the creation of the silk scarf, and the Hermès silk scarf was officially launched.
In 1951, Emile Hermes died and was succeeded by his son-in-law, Robert Dumas (1898-1978), in collaboration with another son-in-law, Jean-Rene Guerrand. Hermès' carriage logo and orange gift box bear witness to the launch of new products: the tie of 1949 and the subsequent fragrance.
In the spirit of EmileHermes' timeless creativity, Robert Dumas is actively involved in the creation of new products, including bags, jewellery and other accessories, many of which will soon become classics. His strong interest in silk scarves laid the foundation for Hermès to become a generation of silk scarf masters.
At the time, a photograph of Monaco's new princess, Grace Kelly, carrying a Hermès handbag inspired by a saddlebag, caused a sensation. The bag was immediately named the Kelly Kelly bag, and it quickly became popular.
In 1978, Jean-Louis Dumas, a fifth-generation member born in 1938, became the leader of Hermès, joining hands with other family members to bring youthful energy and enthusiasm to the group. He reimagines collections such as silk, leather and fashion, using advanced techniques combined with traditional production. He founded a watchmaking division called La Montre Hermes in Biel, Switzerland, which produced ceramics, silverware and crystal.
In 1976, Hermès established a holding company to expand and strengthen its global presence, and Jean-Louis Dumas led to phenomenal growth for the Group, thanks to his constant pursuit of perfection and consistent policy.
