Daphne Investment (Group) Co., Ltd., one of the top ten brands of women's shoes, began in Hong Kong in 1987, a best-selling fashion women's shoes brand, focusing on D18 youth series and D28 mature series, focusing on footwear, clothing R&D and manufacturing and brand management
Founded in Hong Kong in 1987, Daphne International Holdings Limited has developed into a diversified fashion group company focusing on footwear, apparel R&D and manufacturing, and brand management, with business in Greater China (Chinese mainland, Hong Kong, Taiwan), Asia, Europe and North America, including Daphne, Shoe Cabinet, AEE, dulala, AMEI, ALDO, AEROSOLES, STEP HIGHER and other well-known footwear and apparel brands and channels.
Daphne International Holdings Limited, formerly known as Wing En International Group Limited, established its own brand "Daphne" in 1990 to manufacture and sell women's footwear under its own brand "Daphne", and has been awarded the title of the best-selling domestic product for many years since 1996. At present, "Daphne" is divided into two series, "D28" and "D18", and its target customers are women aged 20 to 45 and 15 to 30 respectively.
In 1995, the Group was officially listed on the Main Board of The Stock Exchange of Hong Kong Limited (0210), marking an important milestone for the Group.
In order to diversify its business and expand its market share, Daphne actively represents international brands and introduces a wide range of foreign brand footwear to Chinese customers. In 2002, Daphne first obtained the retail rights of "adidas" in China, and opened stores and counters in different parts of China.
In 2004, Daphne actively expanded its market share and business elements, creating a second private label "Shoe Cabinet" suitable for all ages and genders. The group already has hundreds of "shoe closet" stores and will continue to expand its sales network.
In 2005, SHOEBOX, an unprecedented footwear merchandiser in China's footwear industry, also came into being, seizing the market and increasing market share with Daphne. To support this strong sales system. The company and POS system strengthened information management capabilities and improved the logistics system, improved the distribution capacity, and redesigned the store image to distinguish the Daphne D18 youth store and Daphne D28 classic store, making the brand positioning more clear and concrete.
In 2006, it entered the Taiwan market and replicated the successful experience of the mainland in Taiwan, which is a step closer to achieving the group's long-term goal of becoming a world-renowned brand.
In 2016, as part of its new business expansion strategy, Kodansha and Hong Kong-listed Daphne launched a comprehensive cooperation on ViVi's business in China. Previously, Kodansha's cooperation with foreign companies was mainly focused on translating and publishing Japanese magazines, while Daphne will use the ViVi brand for a wider range of business activities.
