Founded in Hong Kong in 1977, it is a vertically integrated footwear retailer and manufacturer that closely follows the fashion/aesthetic design and comfortable footwear brand suitable for everyday wear
For 40 years, Le Saunda has been bringing you comfortable shoes that are close to fashion, with an emphasis on aesthetics and suitable for everyday wear, infused with traditional Italian craftsmanship and the finest materials at every step of the production process. A wide range of styles for men and women combine the essence of contemporary handcrafting with ever-changing chic, researched and tested to create unrivalled supple materials, offering each consumer a highly personalized product. Le Saunda is a prominent player in the luxury market in this era of fashion and creativity, offering quality products to cosmopolitan consumers.
Company Profile
Le Saunda Holdings Limited is a well-known footwear retailer and manufacturer operating under a vertically integrated business model, designing, developing, producing and retailing men's and women's shoes, handbags and accessories in Chinese mainland, Hong Kong and Macau. Since its founding in 1977 by its founder, Mr. Li Zibin, Lyersdam has grown rapidly and become one of the most prestigious footwear brands in China. In 1992, Lyersdam was listed on the Main Board of the Hong Kong Stock Exchange (stock code: 0738).
Lylesdam continues to expand its retail network through the opening of self-operated stores and franchised stores. The Group entered China in the 90s with the opening of its first retail store in Shanghai, opening a new chapter in the huge Chinese market.
In addition to the "le saunda" brand, in 2001, the Group also launched the "CNE True Suit" footwear brand with young fashion as the market, and in April 2011, it launched the high-end brand "LINEA ROSA" with its trendy and high-quality products, which has received high attention and good reputation in the market. In addition, le Saunda MEN has repositioned itself as a light luxury brand for fashionable men.
In 1991, the Group set up a production line in Shunde District, Foshan City, China. The Shunde plant has been expanded several times to increase production capacity.
In recent years, the Group has been awarded the "Outstanding Service Award – Footwear Category" by the Hong Kong Retail Management Association for its outstanding customer service performance. "Quality service, never stop" is the Group's commitment to every customer.
