Skechers Skechers

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Skechers brand introduction

Skechers logo

Skechers Trading (Shanghai) Co., Ltd., founded in 1992 in California, is an American comfortable casual/sports brand, starting with men's work boots, and is a popular footwear product brand

SKECHERS IS A SOUTHERN CALIFORNIA SLANG TERM MEANING "YOUNG PEOPLE WHO CAN'T SIT STILL," AND SHE REPRESENTS A FASHION-CONSCIOUS YOUNG CROWD. SKECHER designs, develops and markets more than 3,000 styles of men's, women's, children's shoes, and several other brand collections to meet the needs of people of all ages and regions. Now it has developed into a leading brand with sports function and casual life shoes as the core, and has become one of the most popular footwear brands in the world.

Founded in 1992, Skechers is now the second largest footwear brand in the U.S. market after Nike, and was named the "2015 PLUS Award (Design & Sales Excellence)" by FOOTWERA PLUS magazine


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