Originating from the coast of Southern California, USA, the internationally renowned brand focuses on high-end fashion lifestyle, using precious raw materials and exquisite manufacturing techniques to create outstanding functionality and comfort, which is favored by Hollywood stars and swept the world

UGG® originated from the coast of Southern California, USA, and is an internationally renowned brand focusing on high-end fashion lifestyle. UGG uses precious raw materials and exquisite craftsmanship to create outstanding functionality and comfort.

Snow boots emerged in Australia during World War I, and Australian pilots wrapped two pieces of sheepskin around their feet to protect them from the cold, which is the prototype of snow boots, which has a history of nearly 100 years. Originally, snow boots were known as ugly sheepskin boots in Australia, and later they were pronounced simply UGG in English. At present, popular snow boot brands are UGG, Yellow Earth, jumbougg, JOMVOX, MOU, EMU, ANYPRIZE, AUKOALA, etc.

This type of sheepskin boot became popular among sheep shearers from 1910, who removed a small piece of sheepskin from the sheep's body, trimmed it, and used it to cover their feet, they called this kind of shoes ugly boots. During World War I, Australian pilots wrapped two pieces of sheepskin into shoes to wear on their feet to protect themselves from the cold, which gradually became popular in Australia. Back then, the Australian Air Force first discovered the wonderful function of Ugly Boots, which is wool on the inside and tanned on the outside of extremely light and soft sheepskin. Anyone who has ever flown an airplane knows (so the tone is not small), the pilot flies to the high altitude, the feet are motionless for half a day, and it is easiest to feel cold, so the boots of the Air Force are recognized as the most necessary to have a warm effect, so the snow boots were designated by the Australian Air Force to make special military boots, and it was once called FUGG, that is, Flying Ugly boots.

UGG AUSTRALIA

SNOW BOOTS ARE TRULY KNOWN TO THE WORLD BECAUSE OF THE UGG AUSTRALIA BRAND.

In 1978, another surfer, Brian Smith, bought some Australian-made sheepskin boots and brought them to the United States, and began selling them in New York, mainly for surfers in California. Later, he founded UGG Holding and registered the UGG trademark, but due to poor management, in 1995, Brian Smith sold his shares to Deckers Outdoor Products Co., Ltd., which made Hollywood stars wear and became popular in the United States, and has recently gained recognition in many countries. In the winter of 2009, snow boots ushered in their spring with the momentum of the UGG trademark of Dirks, and their sales skyrocketed, and they became an overnight success. AFTER 2010, MORE AUSTRALIAN SNOW BOOT BRANDS (SUCH AS PACIFIC, JOMVOX, AUKOALA, JUMBO) OFFICIALLY ENTERED CHINA TO EXPLORE THE DOMESTIC MARKET.