Founded in 1989, it is a well-known sporting goods brand, an export-oriented group integrating professional sports equipment and equipment such as shoes/shoe materials/clothing/bags
Peak, transliterated from the English "PEAK", means the spirit of self-challenge to constantly climb the peak! From the beginning of the establishment of the factory, Peak is determined to build "China's first brand of basketball equipment", with basketball sports marketing as the main line of communication, in 2005 launched the "brand internationalization" strategy, through the sponsorship of the Stankovic Cup Intercontinental Basketball Champions Cup, the European All-Star Game, the home of the Houston Rockets, the Australian national men's and women's basketball teams and many other international events, Peak successfully established a first-class international sports brand image. In September 2006, Houston Rockets star Sean Battier joined Peak passionately, marking a new milestone in the internationalization of the brand. In the same month, the Australian women's basketball team, wearing the jersey of Peak, won the World Championship, highlighting the success of Peak in sports marketing. Through differentiated brand marketing, coupled with the business policy of "brand specialization and product serialization", as well as intensive cultivation of the sales network, strengthening the terminal image, and paving scientific logistics control and sales management, Peak has successfully harvested the sales growth and brand value enhancement brought by brand power. On December 29, 2008, the official online store of Peak was officially launched, and the online store was revised after several years of development, in order to cope with the development of the industry, improve the user experience, and better meet the needs of consumers. Peak's promotion of e-commerce business is also a positive action to optimize product channels. In the future, the official online store of Peak will strengthen the simultaneous development of virtual network and physical storefront, and continuously increase the market share of the network.
Peak is a brand of Fujian Quanzhou Peak Group Co., Ltd., which is an export-oriented enterprise group integrating professional equipment and equipment for sports such as shoes, shoe materials, clothing, bags, etc., and has 25 years of professional manufacturing and sales experience. With an annual output value of nearly RMB 4 billion, the Group's leading products, Peak brand professional sports shoes and apparel, have 7,224 authorized retail outlets in China, and its export business covers five continents: Europe, America, Asia, Africa and Australia.
Since the establishment of Quanzhou Fengdeng Footwear Co., Ltd., a Sino-foreign joint venture of the core enterprise of the group, in 1988, Peak has advanced brand awareness, established the long-term strategic goal of "creating a national brand and building a century-old enterprise", and has continuously worked hard and forged ahead along the road of creating a famous brand with quality, so as to build "Peak" into a basketball brand with a distinctive brand personality. As a strategic partner of the five major professional basketball events in China, it has withstood the ultra-intensive performance and quality test of major domestic competitions. And as early as 1993, the "Peak" trademark was successively registered in 68 countries and regions, laying a solid foundation for Peak's global brand plan.
As early as the mid-90s, Peak passed the ISO9002 quality certification system and became the first enterprise in the same industry in China to pass the quality system certification. At present, the group has established and implemented an ERP management system to manage the market value chain of the enterprise; Realize network system control in sales and improve the efficiency of logistics management; Mature application of office system to achieve information sharing and paperless office of the group across the country; In the construction of corporate culture, the company has always attached great importance to talent training, regularly carried out employee skills training and held cultural and sports activities within the enterprise, gradually improved the employee welfare policy, and strived to build a learning-oriented enterprise in the 21st century.
