Li Ning (China) Sporting Goods Co., Ltd., a sports goods brand founded by Li Ning, the prince of gymnastics, in 1990, is an internationally renowned sports brand, which has sponsored sports delegations to participate in various events at home and abroad for many years, and is a large-scale sports outdoor equipment provider
Li Ning Company is a sporting goods company founded in 1990 by Mr. Li Ning, a well-known "Prince of Gymnastics" in China. After more than 20 years of exploration, Li Ning Company has gradually become a leading international sports brand company representing China. From the early days of its establishment, it took the lead in establishing a franchise marketing system in the country to sponsoring Chinese sports delegations to participate in various events at home and abroad for many years; From becoming the first sporting goods enterprise in China to implement ERP, to continuously adjusting its brand positioning, and then to its listing in Hong Kong in June 2004, Li Ning Company has experienced the development and prosperity of China's national enterprises.
Li Ning Company has brand marketing, R&D, design, manufacturing, distribution and retail capabilities, and its products mainly include sports and leisure footwear, clothing, equipment and accessories produced by its own Li Ning brand. By the end of 2011, the total number of Li Ning brand stores in China reached 8,255, and the business was developed in Southeast Asia, Central Asia, Europe and other regions.
Li Ning Company also adopted a multi-brand business development strategy, focusing on its own core Li Ning brand, and (i) establishing a joint venture with Aigle International S.A., and was granted the exclusive right to produce, promote, distribute and sell outdoor sports products under the French AIGLE brand in China; (ii) engaged in the production, research and development, marketing and sale of Double Happiness brand table tennis and other sports equipment through its subsidiaries; (iii) an exclusive license granted by a company within the Lotto Sport Italia S.p.A. family to develop, manufacture, promote, distribute and sell licensed products under the Italian sports fashion Lotto brand in China; and (iv) engaged in the research and development, manufacturing and sales of professional products of Kason brand badminton.
Innovation is the foundation of Li Ning's brand development. Since its establishment, Li Ning Company has attached great importance to original design. In 1998, it established China's first apparel and footwear product design and development center, and took the lead in becoming a self-developed Chinese sporting goods company. In August 2004, the Hong Kong Design and R&D Center was established, which is responsible for the design of Li Ning brand clothing products. And maintain close cooperation with major well-known universities and research institutions at home and abroad.
Since the 1992 Barcelona Olympic Games, Li Ning has been accompanying the Chinese Sports Corps along the way, and has long supported the five "Gold Medal Dream Teams" of Chinese gymnastics, diving, shooting, table tennis and badminton, providing equipment for the sports teams, encouraging them to stimulate their wisdom and the best state of body and mind, and to play a good level of competition in the arena. In the international aspect, Li Ning Company has formed strategic partners with top international events and organizations such as NBA and ATP. He has signed top international athletes such as O'Neill, Ljubicic, Jose Calderón, Asafa Powell, Isinbayeva, Tohildersen, Cilic, Karlovic and so on. In cooperation with the Spanish Olympic Committee, the Spanish Basketball Association, the Swedish Olympic Committee and the Argentine Basketball Association, it has been recognized by the world's top sports teams and individuals, which has once again proved the professional strength of the Li Ning brand.
As a leader in the domestic sporting goods industry, Li Ning Company has actively undertaken its social responsibilities as a corporate citizen while developing and growing, subsidizing Hope Primary Schools, aiding the construction of disaster areas, caring for AIDS orphans, and long-term supporting the "Let's Sport" public welfare training project aimed at improving physical education in poverty-stricken areas, so as to contribute to the construction of a harmonious society by using its own sports resource advantages. Mr. Li Ning, the founder of the company, is enthusiastic about public welfare, and implements this sense of social responsibility into the management of the company, leading the overall public welfare values of the company, and interpreting the company's vision of actively participating in global public welfare undertakings. At the same time, Li Ning Company actively promotes the concept of corporate social responsibility in the supply chain with practical actions, assists suppliers in promoting the process of corporate social responsibility, and promotes a more responsible business and social environment.
Li Ning Company intends to become an internationally competitive sporting goods brand. As a sporting goods company, Li Ning Company inspires people's desire and strength to make breakthroughs through sports, is committed to the creation of professional sporting goods, and strives to make sports change life and pursue breakthroughs in a higher realm. Adhering to the corporate philosophy of "Winning Dreams", "Integrity and Promise", "Our Culture", "Excellent Performance", "Consumer Orientation" and "Breakthrough", we strive to build Li Ning Company into the world's leading sportswear company.
