It is a large-scale national sportswear enterprise integrating the design/R&D/production/sales of brand sports shoes/sportswear/sports accessories
Qiaodan Sports Co., Ltd. (hereinafter referred to as the "Company") is mainly engaged in the research and development, production and sales of sports shoes, sportswear and sports accessories. Since its establishment in 2000, after nearly 20 years of hard work and huge investment in human, financial and material resources, the company has now developed into more than 5,000 brand stores, covering 31 provinces, municipalities and autonomous regions across the country, with an annual sales revenue of nearly 4 billion yuan, ranking among the top 30 advanced tax paying enterprises in Fujian Province for many years. The "Jordan" brand has tens of millions of stable consumer groups, and is a sporting goods enterprise with high social visibility, strong market competitiveness and great brand influence.
Since its establishment, the company has always adhered to the mission of "tailor-made for Chinese consumers", and is committed to establishing a brand image of professional sports shoes and apparel with superior performance, fashionable appearance and reliable quality in the minds of consumers. Relying on its strong talent, technology and capital advantages, the company launches more than 1,200 new sports shoes and apparel products every year, covering professional sports series (including basketball, running, training, etc.) and sports life series. The company has sponsored the World University Games, the National Games, the marathon and other important sports events at home and abroad for many years, and actively participated in social charity activities, through the cooperation with the China Youth Development Foundation to set up the "Jordan Sports Love Fund", to provide sports and learning opportunities for many children in poor areas, the total tax payment in the past three years exceeded 1.5 billion yuan, and the cumulative donation to the society amounted to 200 million yuan.
In the future, Qiaodan Sports will be in line with the core values of "integrity, collaboration, innovation and sharing", actively assume the responsibility for the development of national sports brands, forge ahead, continue to innovate, and strive to develop into the most influential sporting goods brand in China, and recast the glory of China's sports industry! The company has achieved annual sales revenue of nearly 4 billion yuan, net profit of more than 600 million yuan, more than 6,000 brand stores across the country, and more than 80,000 related employees.
Since its establishment, the company has adhered to the development goal of building a Chinese national sports brand, and the core values of "integrity, collaboration, innovation and sharing", and is committed to creating a healthier and better lifestyle for Chinese consumers. The company has a professional design and R&D team of more than 200 people, based on scientific sports and the trend of the times, to create unique and outstanding fashion sports products for every person who loves sports.
The company adheres to the use of first-class materials and processes to ensure that each product achieves exquisite material selection, fine workmanship and excellent quality, so as to be favored and praised by consumers.
The company has long been committed to the construction and expansion of sales channels, running a strict and standardized dealer management system, a standardized store operation mode and a scientific network planning layout, and realizing the optimization and improvement of the brand marketing system. At present, Qiaodan Sports has established a large-scale marketing network in China, and the brand stores have covered 31 provinces, municipalities and autonomous regions across the country.
The company closely focuses on the product positioning and value trend of the Jordan brand, integrates the spirit of hard work and transcendence in sports competition into the company's business culture and product promotion, strengthens the alliance with the sports industry through a variety of ways, and strengthens the brand image of professional competitive sports.
On the morning of December 8, 2016, the Supreme People's Court publicly announced the retrial rulings of 10 trademarks, of which 7 ruled to reject the applicant's request for retrial and 3 ruled to support the applicant's request for retrial. So far, our company has won 65 of the 68 trademark cases filed by the Supreme People's Court, the applicant, Michael Jordan, a U.S. citizen. In this ruling, our company declares as follows:
1. The series of trademarks such as "Jordan", pinyin "qiaodan" and "graphics" in Chinese are registered trademarks legally used by our company for nearly 20 years in accordance with the Trademark Law of the People's Republic of China and legally approved by the Trademark Office of the State Administration for Industry and Commerce.
2. In October 2012, Michael Jordan, a U.S. citizen, filed a dispute over 68 trademarks registered by our company, which were rejected by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce, Beijing No. 1 Intermediate People's Court and Beijing High People's Court, all of which were rejected and our trademark registration was maintained.
3. In December 2015, the Supreme People's Court ruled to reject the application for maintenance of registration of 50 trademarks in the retrial application filed by the retrial applicant, covering the Chinese, pinyin and figurative trademarks mainly used by our company. The 10 trademarks in this ruling, including the 3 trademarks supporting the retrial applicant, are all defensive trademarks registered by our company for less than 5 years and on other types of surrounding goods, and will not affect all the trademarks currently used by our company.
