FILA

Overall scoring
80
Popularity index
20008

Introduction to the FILA brand

FILA logo

In 2009, ANTA acquired the Fila China trademark owned by Belle International, and was responsible for promoting and distributing products with the Fila China trademark in Greater China

Founded in 1911, FILA, a century-old Italian lifestyle brand, is a textile and knitting garment enterprise founded by the FILA brothers in the small town of Biella, Italy. In the 70s of the last century, in order to cooperate with the diversified development, FILA turned to sportswear, and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

Today's FILA is more positive, continuous struggle and never give up the spirit of exploration as the brand concept, subverting the traditional sports image, with a new fashion life brand image to convey the same enthusiasm and vitality for a hundred years, the products are sold in the United States, Italy, South Korea, Japan and other more than 30 countries.

In recent years, FILA has continued to launch a number of product lines with different styles, including the fashionable and casual White Line, the sporty and functional Red LINE, and the Ginny Line parent-child co-branded with designer Ginny Hilfiger. In the spring and summer of 2016, FILA ushered in a cross-border cooperation with Jason Wu, officially opening a new field of haute sports fashion with the collision of 100 years of Italian elegance and haute couture.

The FILA brand was first introduced to the Chinese market in September 2005 by Hong Kong Asia, and in 2006, the first FILA flagship store opened in Shanghai. In the second half of 2007, FILA transferred all the rights and interests of the FILA brand in China (including Hong Kong and Macau) to Belle International for a price of US$48 million.

On the evening of August 12, 2009, Anta announced that its wholly-owned subsidiary, Yuandong, would acquire Belle International's Fila China trademark and be responsible for promoting and distributing Fila China trademark products in Chinese mainland, Hong Kong and Macau.


This brand introduction page is provided with graphic information PP1006135 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer