361 degrees

Overall scoring
80
Popularity index
20014

361-degree brand introduction

361-degree logo

361 (China) Co., Ltd., a leading brand of national comprehensive sporting goods, provides sports products with both design and technology, and integrates branding, research and development, design, production and distribution as one of the comprehensive sporting goods companies

Founded in 2003, 361° Group is a comprehensive sporting goods company integrating branding, R&D, design, production and distribution, its products include sports shoes, clothing and related accessories, children's clothing, fashion and leisure and other categories, the group was founded in 2003, and has become one of the leading sports brand enterprises in China under the guidance of the spirit of becoming a respected brand model in the world. On June 30, 2009, it was successfully listed on the main board of the Hong Kong Stock Exchange with the stock code of 01361· HK has become the fastest-growing sporting goods brand in China, and it is also the brand with the shortest time span from brand establishment to listing in China's traditional industry. In 2009, the group determined the multi-brand operation strategy, and successively established 361° children's clothing, targeting children aged 4-14. Jointly invested and operated in the Asia-Pacific market with ONE WAY, a well-known Nordic outdoor brand. As a leading brand in the national sporting goods industry, 361° actively practices the culture of "love" under the guidance of the brand spirit of "one more degree of love", and constantly promotes the development of social economy, sports and other social undertakings.

361° sports productsIncluding sports shoes, clothing and related accessories, it is one of the leading sports brands in China. As a leading brand in the national sporting goods industry, 361° Sports has rich experience in the cooperation of sports resources and product research and development, and has become a senior partner of the 2010 Guangzhou Asian Games; Senior Partner of OCA; Senior partner of the 2011 Shenzhen Universiade; Senior Partner of the 2012 Asian Beach Games; Senior partner of the 2014 Incheon Asian Games; Senior Partner of the 2014 World Youth Olympic Games; Official partner of the Rio 2016 Olympic Games. In previous Olympic Games, 361° has developed sports equipment for several countries, such as the Philippines, Malaysia, Laos, Myanmar, Indonesia, Maldives, North Korea, Cambodia, Brunei, Belarus and Latvia. In the field of special fields, 361° provides professional product support for the Swedish curling team, running stars Michael Frater and Brigitte Foster, NBA stars Kevin Love, Stephon Marbury, Beijing Olympic pole vault champion Steve Hooker, famous athletes Sun Yang, Ning Zetao, Ye Shiwen, etc. It has successively provided professional product support for the Chinese Table Tennis Super League, the Chinese Volleyball League, the Chinese Modern Pentathlon Team, the Chinese Triathlon Team, the Chinese National Cycling Team, the Chinese National Hockey Team, the Chinese National Handball Team, the Chinese Softball Team, etc.

361° Sports has always adhered to the brand belief of "One More Degree of Love", providing all young consumers who love sports with both design and technology, and encouraging them to devote themselves to love sports regardless of gains and losses.

361° children's clothingAdhering to the brand concept of "Future, Vitality, Hope, and Splendor" and the brand proposition of "One More Love, One More Future", the core is focused on children and teenagers, advocating a healthy and positive childhood, and providing children with a healthy and comfortable wearing experience. The product design is inspired by the colorful contrast of urban colors, so that 361° children's clothing is based on the color for a wonderful interpretation, and has now launched a major series of boys, girls and toddlers, covering clothing, footwear and accessories, and strives to meet the different clothing needs of children.

Since 2012, 361° Children's Wear has successively joined hands with Warner Bros. and Disney, two world film and television media and entertainment giants, to reach a strategic partnership and authorize the development of Batman, Spider-Man, Superman and other series of products, which has greatly enriched the product connotation. In May 2013, 361° Children's Wear exclusively named the flagship program of Chinese children's music "361° China New Voice Generation", integrating its own resources and jointly focusing on the future of Chinese children's music and even Chinese music.

 


This brand introduction page is provided with graphic information PP1005845 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer