Founded on March 11, 2002, Hunan Xiangxi Catering Chain Co., Ltd. is a large-scale catering chain enterprise integrating Xiangxi food management and Xiangxi cultural communication and production to promote national food culture and create national characteristic catering brands. Through 18 years of development, Xiangxi Settlement has a number of direct and cooperative franchise stores in many provinces and cities across the country.
Xiangxi means the western part of Hunan, with a long history and splendid culture. Places of interest and natural scenery complement each other, unique folk customs and rich specialty resources are organically combined, and several long histories make this side of the water and soil covered with a veil of mystery, attracting the attention and expectations of countless people.
Since its establishment, Hunan Xiangxi Restaurant Chain Co., Ltd. has won the favor of consumers with its strong Xiangxi folk culture, unique and exquisite dishes and high-quality service, and has grown continuously in the fierce competition, and has now become one of the characteristic Xiangxi catering brands.
Relying on the catering industry, Xiangxi Settlement advocates the development policy of diversification, collectivization and standardization, develops related industries supporting catering, and at the same time establishes a logistics and distribution center of the enterprise to provide a solid foundation for the rapid development of the enterprise, and at the same time provides excellent kitchen management, floor service personnel training and complete logistics support for the chain stores.
Xiangxi local specialty catering focuses on brand building and management, strives to create the core competitiveness of the brand, relies on the catering industry, adheres to the diversified development policy, and carries forward the national characteristic food culture, creates a national characteristic catering, develops and innovates, keeps pace with the times, and constantly moves towards glory with the unique diligence, bravery, tenacity and straightforwardness of Xiangxi people......
Brand region: Changsha, Hunan
Company: Hunan Xiangxi Settlement Restaurant Chain Co., Ltd
Brand Category: Food & Beverage
Customer unit price: 40-60 yuan per capita in shopping malls; The average consumption of shops along the street is 40-70 yuan
Investment budget: 2000 yuan ~ 2200 yuan / square
Consumer group: 20~55 years old friends dinner and family consumption
Form of opening store: along the street and in shopping malls
Company address: Building C2, Minmetals Lugu Science and Technology Industrial Park, Yuelu District, Changsha, Hunan
Project Brief Introduction
Founded on March 11, 2002, Xiangxi Cuisine Franchise Brand Xiangxi is a large-scale restaurant chain enterprise that promotes Xiangxi's ethnic food culture, integrates Xiangxi cuisine management and Xiangxi culture dissemination.
The unique Xiangxi characteristic decoration and fashion style of Xiangxi Settlement has created a different folk trend. The environment is elegant, the atmosphere is lively, and the bluestone slab snack street, pavilions, and 3D5D special effects give consumers an immersive experience of traveling in Xiangxi.
Xiangxi has cooperated with a number of raw material production bases in Xiangxi, and developed a series of special products with Xiangxi's unique raw materials and the most popular contemporary cooking methods, such as: sauerkraut chopped pepper fish head, Xiangxi best bacon, hot fried Tujia three crispy, copper pot spicy screaming, Miaojia pot chicken, etc.
