A well-known women's shoe brand, a pioneer of footwear stores in the domestic footwear industry, a major women's shoe supplier for overseas importers and well-known OEM customers, and a professional footwear and apparel R&D, manufacturing and brand management operator
ShoeBox is a brand of Daphne Investment (Group) Co., Ltd.
In 2004, the footwear mass merchandiser "SHOEBOX", which pioneered the footwear industry in China, came into being, with the brand slogan of "shoe cabinet shoes are not expensive", adopted a multi-brand channel business model, and developed together with the Daphne brand, effectively expanding its market share and achieving remarkable results.
In terms of emotion, the product skillfully integrates culture and emotion, emphasizing that shoes cover the trajectory of life, which is artistic creation, but also emotion and memory.
Shoe cabinet hopes that consumers will not only buy a pair of shoes, but also start writing stories from the first step of a new step.
"We sell not only shoes, but also the expectation of a better life", shoe cabinet hopes that consumers will buy not only a pair of shoes, but the first step into a better life. So far, the shoe cabinet has developed into the form of a channel brand, which is to convey the concept of "one-stop shoe shopping for the whole family", and then develop the three major demands of LOVE, FAMILY AND TREE, full of love shoe cabinet Full of Love, the whole family's shoe cabinet Fou your whole family, and the shoe cabinet that grows with you Grow with you; "Shoe cabinet shoes are not expensive, everyone loves shoe cabinet" is the shoe cabinet implementation of the parity strategy, so that every customer who walks into the shoe cabinet can find satisfactory shoes, feel the convenience and service of "one-stop shoe shopping for the whole family".
In order to better reflect the characteristics of the channel and the service to consumers, the shoe cabinet has launched a number of different brands to meet various consumer needs: the pursuit of taste and comfort of men's shoes OSWIN, simple, casual, intellectual and confident lady shoes RENEE, the youthful and sweet girl shoes PINKII and the innocent children's shoes SWEET BAY BAY. The brand lineup covering all ages and consumer needs has made the best interpretation of the shopping concept of "one-stop shoe shopping for the whole family" in the shoe cabinet.
