New Belle Shoes (Shenzhen) Co., Ltd., Best Best, with the needs of girls / ladies as the development direction of products, young and fashionable/urban brands with Italian style, merged into Belle International in 2007
In 2001, Shanghai Best Shoes Co., Ltd. founded the Best Shoes brand. And launched BASTO, a young, fashionable, Italian-style urban brand.
The design purpose of the brand is to closely link high-tech, high-quality products and beautiful nature with high-level design.
Best Shoes Co., Ltd. is a wholly-owned enterprise specializing in the development, production and operation of footwear products. Now it has a production base of 8,500 square meters, with 1,000 employees, and three imported production lines at the leading level in China.
Brand concept
With a high level of design, high-tech, high-quality products and beautiful nature are closely linked. "BASTO" – "Best", "Abiding", "Select", "Tasteful" and "Ongoing"!
The product is mainly romantic purple, with a simple, bright external shape and a distinctive inner atmosphere, making it have a strong era and distinctive identity. The brand positioning is mainly based on the needs of girls and ladies as the main style of the product, fresh and lively, skillful and elegant, supplemented by other different demand layers, advocating the brand concept of mentality is better than age.
