New Belle Shoes (Shenzhen) Co., Ltd., Tianmeiyi Teenmix, started in 1999, a women's shoe brand designed for young women, formerly owned by Hong Kong Meibao Group, was acquired by Belle in 2003

Teenmix was born in 1999 in Hong Kong, the capital of fashion. So far, it has more than 2,000 chain stores, and its products cover: women's shoes, men's shoes, women's bags, men's bags, wallets, belts, etc., to meet the growing young consumer groups. It is also a sub-brand of New Belle Shoes (Shenzhen) Co., Ltd., the largest footwear manufacturer and operator in China.

At the end of the 20th century, the world was in a period of rapid change, young people born in the 80s could not wait to welcome the arrival of the new century with their own attitude, and the routine of daily dress became a symbol of the old era in their hearts. However, throughout the Chinese region, there are no shoes that match the emerging trendy clothes, so a group of young people who love the emerging culture decided to create a trendy shoe brand by themselves to express their own personality and detonate fashion, and this brand is today's Tianmeiyi.

With the popularization of tide culture, the initial unconventional and sharp style gradually weakened, and more humanized fashion expressions were highly sought after. The classic bow elements and polka dot elements of Tianmeiyi began to be widely used during this period, becoming a must-have trend shoes for girls, and the influence of Tianmeiyi has gradually spread throughout the country, affecting the fashion concept of a generation.

Tianmeiyi has gradually become the most popular fashion shoe brand among young people, accompanying countless people from their student days into the society and into the palace of marriage. Of course, TeenMix still has a stubbornness and pride in cutting-edge trends in its bones, but the way of expression is more acceptable, and it continues to help young people who love young people to show off their individuality and create wonderful.