Guizhou Laimao Liquor Co., Ltd., as a legal operating enterprise of Laimao trademark, is a joint venture between Kweichow Moutai Liquor Co., Ltd. and Sinopec Yijie Sales Co., Ltd., relying on the strong brand strength of Moutai Group and the production and operation capacity of liquor, as well as the strong channels and promotion network of Sinopec Yijie Sales Co., Ltd. across the country, Laimao Liquor as one of the national strategic brands supported and cultivated by Moutai Group, as the pioneer of Moutai's "big sauce fragrance" strategy, will continue to write the glory of the new era.

 

In the future, the company will set sail again strongly. The legendary sauce has been drunk all over the world for a hundred years, and the classic inheritance has been passed down from generation to generation.

 

In 1941, Lai Yongchu renamed the burning house as "Hengxing burning house" and expanded its operation. Relying on sufficient funds and large sales volume to compete for the market with "Chengyi", we use holidays to advertise in newspapers and magazines, and expand sales channels with the sales method of "buy one get one free". At the same time, Lai Yongchu changed the trademark of Moutai produced by "Hengxing Burning House" to "Lai Mao", and printed 20-300,000 sets in Shanghai.

 

In 1988, in the era of openness, the orthodoxy of sauce fragrance was established; Kweichow Moutai Distillery registered and applied for the trademark "Lai Mao" and was approved for registration, enjoying the exclusive right to use the trademark, and the orthodoxy of Lai Mao was clarified;

 

In 2014, the Lai Mao trademark returned to Moutai, and Kweichow Moutai Liquor Co., Ltd. and Sinopec Yijie Sales Co., Ltd. joined forces to restart the Lai Mao brand and start a new journey of Lai Mao;

 

In 2015, the "First China Popular Sauce Liquor Leader Development Forum and Lai Mao's Return to Listing Conference" was successfully held in Chengdu, and Lai Mao officially returned to public life with a new attitude;

 

In 2016, the Lai Mao brand strategy press conference and new product launch promotion meeting was held in Beijing, Moutai and Sinopec Yijie released the new strategy of Lai Mao brand national sauce fragrance, and determined that Lai Mao is one of the national strategic brands cultivated by Moutai, and the new product of Lai Mao at a price of 100 yuan - Lai Mao Duanqu and Lai Mao Chuanxi were listed simultaneously.

 

In 2020, the "Laimao Love Feather Growth" Children's Badminton Development Public Welfare Fund was established to help the healthy development of youth quality education, which more fully demonstrated Laimao's social responsibility and corporate responsibility.

 

Special Reminder:

1. Minors/pregnant women/lactating women/special patients should not drink alcohol!

2. Excessive drinking is harmful to your health, for your health, please drink in moderation!

3. Don't drink and drive!