A well-known Internet hotel brand, affiliated to the City Hotel Group, positioned as a mid-range business travel hotel brand, with a simple and exquisite design style, an upgraded version of the economy hotel, and a comprehensive enterprise focusing on the boutique hotel industry
Urban 118 Hotel Chain is a Chinese Internet hotel brand affiliated to Urban Hotel Group. Since the birth of the first store in 2009, it has more than 800 stores, covering most provinces, municipalities and autonomous regions across the country.
As the Group's basic flagship brand, Urban 118 mainly caters to mass consumer business travelers, providing a humanized, multi-dimensional and intelligent interconnected experience. On the one hand, to create personalized, connotative, exquisite hotel products, the launch of customized hotel front halls, to give guests an extraordinary experience; On the other hand, in view of the innovation and transformation of the Internet has brought about new technologies such as social media and digital platforms, Urban 118 has successively launched a series of smart services with Internet logos, such as WeChat hotel reservation, WeChat room opening, and hotel smart check-in machine. Through technology and intelligent services, it gives business travelers a more avant-garde and comprehensive sensory experience. Create a new intelligent interactive space, constantly refresh the hotel industry record, and open a new chapter in the Internet era.
As the basic flagship brand of Urban Hotel Group, Urban 118 launched the concept of "light business hotel".
The concept of "Urban 118 Selection" is new and extremely productive. Chen Yihan, the founder of the urban hotel group, interpreted that "the brand positioning of selected hotels is in the mid-range hotel, which is an upgraded version of the economy hotel", and such an upgrade is from the business and economic hotel brand City 118, which has been famous all over the country, but such an upgrade is not a simple product that people understand, but from the hotel brand bones "broken and standing", which includes the upgrade of the hotel franchise operation mode and brand center thinking, and should be understood as a "revolution".
Urban 118 Select Hotel Chain is a new mid-range business hotel brand launched by Urban Hotel Group, with a simple and exquisite design style, just the right quality service, creative details, and integrated into the hotel products everywhere, making it more professional, humanized and social in terms of spatial layout and product experience.
Urban Hotel Group is a large-scale comprehensive enterprise mainly engaged in the boutique hotel industry and involved in many fields. The group owns six chain hotel brands: Urban 118 Select Hotel Chain, Urban Garden Hotel, Urban 118 Chain Hotel, Youth Urban Mini Chain Hotel, My Turf Theme Hotel, Urban MINI Select Hotel Chain Hotel, MY ZONE COFFEE (My Turf Coffee) coffee brand, Urban Hotel Management Institute and high-end hotel brand Hanshe, which shares risks with investors.
