Founded in 1980 in the United States, a well-known hotel brand, it is known for its high-end luxury hotels, and its loyalty program SPG Club has been highly acclaimed, and was acquired by the American hotel giant Marriott International in 2015

Starwood Group is one of the world's largest hotel and entertainment groups, known for the luxury of its hotels. The Group's brands include St. Regis. Regis), The Luxury Collection, W Hotels, Le Meridien, Westin, Sheraton, Aloft, Element, and Four Points.

Starwood has an industry-leading and award-winning loyalty program, SPG (SPG), where members can earn points and redeem them for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Home Ownership, Inc., and its villa-style resorts and Starwood brands offer a world-class vacation experience.

On November 16, 2015, Marriott International, an American hotel giant, announced that it had reached an agreement to acquire Starwood Hotels & Resorts for $12.2 billion, which owns brands such as W Hotels, St. Regis and Sheraton, and Marriott will become the hotel group with the largest number of rooms in the world.