Founded in 1988, it is one of the top ten hotel brands, a large-scale high-star hotel chain group in China, and a comprehensive enterprise specializing in the investment and management of four- and five-star hotels and mid-to-high-end business hotels

New Century Hotel Group started in 1988 as Zhejiang New Century Xiaoshan Hotel, and now ranks among the top global hotel groups in terms of scale and ranks among the top 60 hotel groups in China. New Century Hotel Group currently owns 10 brands: New Century Grand Capital, New Century Resort, New Century Hotel, New Century Guantang, New Century Manju Hotel, New Century Garden, New Century Parkview Green Country Hotel, New Century Yiju, Fangcao Qingqing RV Camp and New Century Senbo Resort Park.

So far, the company has managed and contracted more than 260 hotels with a total of more than 60,000 rooms, distributed in 26 provinces, autonomous regions and municipalities in China, including Beijing, Shanghai, Zhejiang, Jiangsu, Tianjin, Hebei, Henan, Shandong, Shanxi, Heilongjiang, Jilin, Liaoning, Inner Mongolia, Shaanxi, Hubei, Hunan, Anhui, Jiangxi, Sichuan, Guangxi, Yunnan, Xinjiang, Guizhou, Fujian, Hainan and Chongqing, as well as Frankfurt (Germany) and Eindhoven (Netherlands). New Century Hotel Group's business purpose is to "provide guests with services that perfectly integrate oriental culture and international standards", so that guests can experience consistent New Century quality and enjoy the warm and intimate care of New Century no matter which hotel they stay in.

In the process of hotel brand development, New Century Hotel Group focuses on key regions and cities in China, carries out strategic layout, steadily develops high-star hotels, and rapidly develops mid-range hotels, laying a more solid foundation for the comprehensive promotion of the "New Century" hotel brand. At the same time, the "New Century" hotel brand has also been well evaluated and recognized by the industry, and has won many important awards such as "National Tourism Standardization Demonstration Unit", "National Tourism Service Quality Benchmarking Unit", "China Hotel Golden Star Award", "Zhejiang Provincial Government Quality Award Nomination Award" and so on.