Founded in 1984, New Image Group is a dairy enterprise that originates from a well-known dairy brand in New Zealand, focusing on the R&D and manufacturing of infant milk powder/colostrum nutrition products and other health products

New Image Group LTD. was founded in 1984 in Auckland, New Zealand, by Graeme Clegg, the current president. Over the past 30 years, New Image has achieved great success, with branches and subsidiaries in 13 countries and regions around the world, including New Zealand, Australia, Vietnam, Cambodia, Indonesia, Malaysia, Japan, the Philippines, Singapore, South Africa, Thailand, Hong Kong and Taiwan.

New Image Group's main products are infant formula, bovine colostrum nutrition and other high-end health products. Among them, the colostrum and Symbiotics® formula of Alpha lipid® formula are the patented results of many years of research and development by well-known scientists in New Zealand, and have been well received and recognized by consumers around the world.

On May 1, 2014, the registration system for overseas manufacturers of infant formula milk powder exported to China was implemented, and on July 25, 2014, the CNCA updated the list of registered overseas dairy manufacturers, and New Image Group passed the most stringent registration review in China to date, and Symbiotics Milk Powder and its colostrum nutrition products became one of the more than 50 foreign dairy manufacturers currently allowed to be imported by the Chinese government.

Founded in 2008, Hunan Zhonghe Technology Co., Ltd. (Zhonghe Technology) is a high-tech agricultural private company mainly engaged in the production of whole grain foods. In 2010, with the recognition and support of Academician Yuan Longping, the father of hybrid rice in China, Zhonghe Technology launched the "Plant Protein + Animal Protein + Dietary Fiber" series of healthy and nutritious food development plan and began to look for high-quality dairy partners. In September 2012, Mr. Graeme Clegg, Chairman of New Image Group, and Mr. Alan Stewart, Vice Chairman of New Image Group, were invited to visit China, and had an in-depth discussion on the topic of national food health and safety with authoritative figures and relevant experts in China's dairy industry, introduced New Image Group's outstanding research results in infant formula and colostrum nutrition, and reached a consensus with the shareholders of Zhonghe Technology to jointly explore the Chinese market.

In December 2012, Zhonghe Technology and New Image Group signed the "SYMBIOTICS Trademark Sale and Purchase Agreement" and the "SYMBIOTICS Products General Agency Agreement in China", confirming the agent sales, after-sales service and strategic cooperation of SYMBIOTICS brand infant formula products and colostrum nutrition products produced by New Image Group in Chinese mainland.

In January 2013, Sembio (Hunan) Food Co., Ltd. was established in Changsha, Hunan Province, and became the exclusive agent of New Image Group's SYMBIOTICS brand infant formula products and colostrum nutrition products in Chinese mainland (excluding Taiwan and Hong Kong).

In February 2013, Sembio (Hunan) Food Co., Ltd. registered the SYMBIOTICS trademark as a "Shengdou" trademark in China (excluding Taiwan and Hong Kong, China), which means that the company will work with partners for mutual benefit, common development, mutual promotion and prosperity.

In March 2014, the company changed its name to Hunan Shengbei Trading Co., Ltd.;

In April 2014, the company was elected as the president unit of Hunan Maternity, Infant and Children's Products Industry Association, and Ye Yanqing, chairman of the company, served as the president of the association.

Since its establishment, the company has made clear the development strategy of infant milk powder as the basic product and colostrum nutrition as the core product, and is committed to seizing the commanding heights of the industry, and is committed to eating well and eating healthily for the Chinese people. The company currently promotes:

1. Symbiotics Classic Infant Formula: The result of years of research and development by New Image Group, it is designed for babies aged 0 to 3 years old, with balanced nutrition and effective absorption, allowing babies to develop and grow holistically.

2. Symbiotics Ascend 50: An anti-aging product specially developed by New Image Group for the Chinese market, which has the effects of improving immunity, improving gastrointestinal health, strengthening bones, repairing functions, etc., and is suitable for middle-aged and elderly people.

According to market demand, the company plans to successively launch all-natural nutrition products such as sleep milk powder, bovine colostrum capsules (chewable tablets), and weight management combinations within 3 years to create a healthy nutrition supply chain required by Chinese people.

The company pays attention to strengthening the construction of the basic management system, according to the strategic development plan and the "Food Safety Law of the People's Republic of China" and other relevant rules and regulations, the company has carried out the design and improvement of the organizational structure, and completed the company's standardized management system, business workflow infrastructure, and formed an internal control system suitable for the company's current development. According to the safety requirements of the company's food (especially infant food), a food quality and safety supervision and management team has been established to establish and manage the company's food quality and safety assurance system.

The company pays attention to the preparation of marketing, the construction of sales channels and teams has been fruitful, and the company's portal website and 400 service telephone have been established and continuously improved. As of April 2014, the company has established a marketing network and after-sales service system in Hunan, Guangdong, Shanghai, Jiangsu, Guizhou, Henan, Hubei and other provinces.

The company pays attention to the recruitment, reserve and training of all kinds of talents required for future development to provide guarantee for the sustainable development of the company.