Qingchun business district
Qingchun Business District is located in Jianggan District, Hangzhou, which is a "well" shaped business district with Qingchun Square as the core and Qingchun East Road, Fengqi East Road, Xintang Road and Qiutao Road as the axis. The geographical location of the business district is in the circulation zone connecting Qianjiang New Town and the center of the old city, gathering major large communities in the east of the old city, and at the same time seamlessly connecting with the nearby Qianjiang New Town. In the past ten years, a large number of commercial projects have settled here, which has rapidly increased the flow and volume of people in the business district, so it is considered by many media to have the strength of the Wulin business district.
In 2017, the completion of the second phase of Hangzhou Metro Line 2 connected the business district with the east and west of the city, bringing strong impetus to the development of the business district. The shopping malls in the circle, mainly Hangzhou Tower 501 and Rainbow, have become the most popular shopping destinations with their trendy and youthful positioning and comprehensive and rich business formats. Due to the proximity to the community and office area, the consumption is mainly based on food and beverage and daily shopping, and the positioning is biased towards the mid-range.
The Qingchun Square subway station that runs through the business district has to be mentioned. As one of the core stations of Metro Line 2, its 10 entrances and exits lead to shopping malls, the District People's Government, Sir Run Run Shaw Hospital and Qingchun Square. Four stations to the west can reach the crowded West Lake Scenic Area and Lakeside business district, and two stations to the east can reach the Qianjiang New Town business district, which is dominated by luxury goods and high-end consumption, and the traffic extends in all directions. It is the best starting point for in-depth tour of Hangzhou's business districts.
Hangzhou Tower 501
Opened in 2016, Hangzhou Tower 501 covers an area of six floors (including the negative floor), targeting young consumers and families, mainly engaged in catering, women's clothing, sports brands, children's toys and children's clothing and household products.
On the basement floor is a large restaurant and supermarket area, with a large number of affordable restaurants such as Subway, Dagu Rice Noodles, Marulai Fun, and a little bit, and sports brands such as Adidas, Nike, and New Balance are clustered near the escalators. The fashion and clothing area on the first and second floors gathers a large number of well-known domestic and foreign brands and designer brands, such as LACOSTE, SKECHERS, TOMMY, and niche brands such as MAX&CO and Hazzys. The third and fourth floors are respectively children's play and children's clothing and household products areas, and cover early education, English training, handicrafts and cultural and creative products, etc., which can provide a one-stop solution for life and parent-child consumption. In addition, 501 will hold cultural and artistic activities such as photography exhibitions, vinyl sharing sessions and small concerts from time to time to enhance customers' experience and awareness of the mall through cross-border activities.
The shopping experience is the short board of 501, with narrow corridors and high foot flow, making the environment of the mall very cramped. The internal business format is dominated by simple shops without opening, which have a cheap appearance and lack of depth, coupled with the complex and changeable structure of the shops, and the chaotic design of the circulation line, which makes people very tired to shop. Thanks to the new and fashionable image of 501, it can still attract many customers to visit every holiday.
If you want to buy high-end cosmetics and jewelry, you can move to Qingchun Yintai located opposite 501. It is the first large-scale shopping center in Qingchun business district and was once the façade of Qingchun business district. Due to the old image and vague positioning, the popularity has been thrown away by 501, but the current business situation is still stable, and all kinds of brands are complete, which is worth visiting.
501 is connected to Exit B of Qingchun Square Metro Station, with sufficient underground parking spaces, and it is convenient to arrive by bus or self-car. It is open from 10:00 a.m. to 10:00 p.m.
Rainbow Shopping Center
Located at the junction of Fengqi East Road and Xintang Road, near Jingfang Metro Station, Rainbow Shopping Center is its only store in Hangzhou. The business area includes two buildings of 6 floors each in A and B, and the business format is laid out in the mode of department stores, supermarkets, restaurants and leisure, and is mainly for family consumption, positioning in the mid-range.
Building A is mainly engaged in clothing, catering, children's clothing and children's training, and there are large gyms and dental hospitals on May and Saturday. The highlight of Rainbow is the children's goods store, which occupies the entire third floor of the third floor with a wide range of children's products, including shoes, clothing, toys, tables and chairs, and electronic products. Building B is a large general department store, with a business area three times the size of Building A. The first and second floors are clothing retail areas, the third floors are filled with children's products, amusement parks and training brands, echoing the third floor of Building A, and the fourth and fifth floors are themed restaurants, KTV and cinemas. In the corridor area connecting A and B, there are also many snacks, bubble tea shops and self-service KTVs, etc., which are convenient for customers to settle down and rest.
The grade of the settled brand is not high, so that many customers have a lot of complaints about Rainbow. Clothing brands are nothing more than domestic brands such as Heilan House, MAXWIN, La Chapelle, etc., and catering brands are only Fat Brothers, Haidilao, Burger King and a number of small-scale restaurants, which cannot attract high-end consumers. On the first floor of Building B, there are large children's amusement facilities and stroller entertainment projects, and the children who come and go make pedestrians have to be cautious and ruin the mood of shopping. All in all, there are few bright spots in the Rainbow. If it is for the purpose of parent-child consumption and movie watching and eating, it is still worth visiting. Rainbow is open from Monday to Thursday from 10:00-22:00 and Friday to Saturday from 10:00-22:30.
Other recommendations:
Qingchun Yintai
