Qianjiang New Town business district
Qianjiang New Town Business District is located in the east of Jianggan District, Hangzhou, on the west bank of the Qiantang River, with Fuxing District to the south, Qiutao Road to the west, and the Second Bridge of the Qiantang River to the north. Qianjiang New Town, to which the business district belongs, is defined as the future city center of Hangzhou, and is also a central business district integrating administrative, financial, tourism, residential and other functions. Relying on the above-mentioned solid development background, Qianjiang New Town has become the only shopping district in Hangzhou that focuses on high-end luxury consumption. The shopping malls with the MixC and Raffles City as the core occupy a certain share of Hangzhou's high-end consumption.
Hangzhou MixC City
Hangzhou MixC is a multi-format complex shopping mall built by China Resources Group. When it opened in 2010, it subverted the impression of Hangzhou citizens on the shopping mall with its magnificent and elegant indoor environment and high-end luxury brand lineup: the extremely high ceiling and the bright corridor complement each other, and the space is very open, without the cramped feeling of an ordinary shopping mall; The gathering of top international brands such as LV, FENDI, ZEGNA, FERRIGAMO, ANTEPRIMA, LANCEL has broken through the bottleneck of Hangzhou's shopping mall's positioning as a mid-end consumption and become the engine to promote Hangzhou's high-end consumption.
The MixC has a selection of jewellery brands that are almost tailor-made for customers who love high-end brands. Surrounded by internationally renowned brands such as Cartier, Tiffany & Co., and Tasaki, well-known domestic brands such as Chow Tai Fook, Chow Sang Sang and Chiu Wang Kei can only occupy small patches of shops and operate in a low-key manner. In addition to the aforementioned brands, Ermeneglido Zegna, MAXMARA, Loro Piana and PRADA are vying the limelight. For customers with a limited clothing budget, there is a wider choice on the second and third floors: more than 70 shops, covering light luxury, business, intellectual and popular style, as well as popular brands such as ZARA and H&M, to take into account all kinds of consumer needs to the greatest extent.
In terms of dining, the MixC also spares no effort. From Hong Kong's top restaurants Tang Palace Seafood Restaurant and Tai Hing, Shanghai's well-known restaurants Su Zhehui, Taiwanese snack Din Tai Fung, to Hangzhou's well-known Cheung Sang Kee, the MixC integrates the country's excellent food resources to match its high-end luxury positioning. Ole Supermarket, Icerink, Broadway Cinema and Page One Bookstore show the people-friendly side of The MixC, where lifestyle shopping and cultural enjoyment can also be satisfied.
The MixC has a large business area and a complex interior layout, so it is recommended to pick up a paper shopping guide at the entrance in advance. For those traveling by bus, take the subway to Qianjiang Road or Jiangjin Road Station. Open Monday to Thursday from 10:00-21:30 and Friday-Saturday from 10:00-22:00.
Raffles City
The towering and resolute appearance of the plaza makes it directly linked to high-end luxury shopping malls, but it is not. Raffles City is positioned in the middle of the range, which is more relaxed than the MixC across the street.
Raffles City's brand positioning is very popular among young people. On the first floor, there is always a crowd of shops such as Innisfree, BESIONIA, and MATTITUDE. For mobile phone brands such as Xiaomi Home, Meitu and Huawei, many customers also stopped to watch. The second to fourth floors are large clothing areas, with a comprehensive distribution of various brands such as UOOYAA, Blooming, Adidas, Clover, FILA, MIXMAX, and Muguo Tree, with a balanced proportion of large and small brands. Restaurants can be found in various areas from 4 to 7, and trusted spots such as Wagas, WIN HOUSE and Cheung Sang Kee are all worth visiting. On the 6th and 7th floors, there is also a photo studio, a gymnasium and a cinema. There are also scattered jewelry brands such as Swarovski and PANDORA in the square, but their popularity is very weak compared to other brands. Even if you ignore it, it doesn't hurt the average shopper.
Raffles City has a minimalist layout, with shops lined up along a narrow corridor on both sides, metallic beams, suspended ceilings, and mottled marble floors, which are light and delicate without the slightest sense of kitsch, giving people a very original feeling. moreover
It is located close to the people, with complete shops, and has been opened for just one year, and has been quickly recognized by the nearby middle-class residents, and its popularity is relatively strong. Customers who travel by bus can take the subway to Jiangjin Road Station. Self-driving passengers only need to follow the WeChat account of Raffles City official website and register as a member, and they can park for free for three hours. The plaza is open from 10:00 to 22:00.
Other recommendations:
Sand Ship Outlet
