Naijiu Izakaya is very popular in Xi'an, it started as a high-tech store in 2014, and the second store opened in Qujiang in October 2017. In the past two years, it has successively opened stores in Chengdu, Yinchuan, Zhuhai, Chongqing, Wuhan and other cities, and has developed rapidly. However, Naijiu's fans pay more attention to the beautiful proprietress and the surrounding area of the store, and pay less attention to the production of her dishes.
But when it comes to the introduction of Naikuzakaya, the lion-shaped automatic door opening and closing of the gate must be mentioned. It hides the sensor of the automatic door, places the sensor in the mouth of the lion ornament in front of the store, and puts the hand into the lion's mouth to open the door. The opening method is unique and interesting, which arouses the curiosity of young diners.
Nai Jiuju creativity and peripherals, that is, to attract consumers through elements other than dishes. For example, the Nai Jiuqujiang store has been combined with the Japanese lifestyle appliance brand PUEBCO to create a grocery display area outside the dining area. PUEBCO's household goods are mostly industrial lifestyle items made of leather, brass and other materials, which have both practicality and design, and their style is in line with the atmosphere that young people like to create at Naijiu Restaurant.
Naijiu's dishes are so good in taste that it's almost impossible to impress diners. However, the improved dishes with local characteristics are eye-catching, and one of them is "Oily Udon Noodles", as the name suggests, udon noodles are paired with Xi'an's special oily and spicy seeds, which is very suitable for local diners.
Although the name of the store is a homonym for "Aishu" to imply the style of the restaurant's love of sake, most of the alcoholic beverages in Naijiu izakaya are bottled sake and red wine, and they are sold in whole bottles, which deviates from the izakaya's position of abundant and cost-effective liquor. It is worth recommending that in the summer of 2018, Naijiu launched Kirin Smoothie Beer, which makes beer into a smoothie and covers it on top of the draft beer, so that the beer can maintain the best taste at low temperatures for a long time.