In recent years, dessert brands under the banner of "confectionery shop" have sprung up like mushrooms after a rain, among which matcha flavor is the most popular among consumers, and the market potential is huge. Founded in 2014, Nanjing's brand, Wuxian Japanese Desserts, has opened more than 100 branches in major cities across the country in just a few years. The situation of Wuxie in Suzhou is similar to that in Hangzhou, which can be said to be full of flowers in the city, and business is amazing.
Innocence focuses on ice cream and drinks in its publicity, while cut cakes and brioche are relatively secondary. This also leads to the low turnover rate of many cakes in the store, and the freshness is not high enough. For example, the thick matcha cheese has a thick matcha powder that highlights the atmosphere of the ingredients, but because it is stored in the freezer for a long time, the taste is much harder than that of the matcha mille-feuille, and the cheese has a "rustling" taste, which should be the ice residue has not yet melted. If you wait a while, the savory aroma of the cheese will pick up, but the patience and time required should not be overlooked.
The performance of innocent matcha mille-feuille is worthy of being a signature dessert, and the matcha powder used has a light taste, low sweetness and bitterness; The mille-feuille skin that is not too thin has a certain chewiness, and the cream is tender in the mouth; The cake is sprinkled with walnuts to provide a crispy texture and a nutty and matcha aroma that is similar to Pohm's baked pistachio mille-feuille.
Uncle Tanaka's towel rolls are available in limited quantities every day, and the taste is acceptable. The mille-feuille crepe crust is made into a scroll, and each layer is filled with red beans and cream, as well as a touch of mochi.
Trying to innovate in the form of products to meet the needs of the market is the key to the rapid development and growth of Wuxie, but in this process, Wuxie has also lagged behind in the quality of production and service support. In addition to the aforementioned situation that the low turnover rate affects the quality of desserts, the innocent with a large customer flow generally has the problem of inadequate service, and the "semi-self-service" state is simply commonplace for customers, and the indifferent attitude of the clerk is also a little unpleasant. The innocent environment decoration is unified in the Japanese style with dark green as the main body, but there are generally tables and chairs that are slightly simple, which is not in harmony with the fresh temperament of the Internet celebrity store.
