Grosfairy is a well-known cupcake chain brand, focusing on girly style, and the pink style in the store attracts many girls and discourages many men. The fat fairy relied on accurate positioning, and invited many first-line stars to endorse its CupCake, which became popular all over the Internet and received tens of millions of financing in 2016.
Cupcakes are not known for their momentum, but for their delicacy. The Fat Fairy follows the tradition of cake base, cream piping and a sandwich in the middle to provide taste and surprise. Compared with cupcake brands on the market, Fat Fairy has more types of flavors, including a fresh series like mango durian and avocado, and a heavy series like rum chocolate.
Fat Fairy's signature dessert is caramel, red velvet and salty cheese. The shape of these three cakes is not much different, the taste is salty, the cream cheese on the surface is thick but the fragrance is not prominent, and the overly dense texture also lacks lightness and aura, and it is easy to get greasy when eaten. The matcha flavor is more suitable for diners who are looking for a fresh taste. It may be due to the large number of customers in the store, and there are often cases where the matcha powder is not stirred sufficiently, and the matcha flavor in the cream is uneven, but its sweetness is prominent, and the fluffiness is properly controlled by the cream mixed with red beans; The candied red bean grains and half chestnut powder in the sandwich are glutinous and delicious, and balance the bitterness of matcha, and the overall performance is good.
Fat fairies are generally small stores, and the delicate and small atmosphere complements the cupcakes on the plate. The store is full of pink knick-knacks, cake models, greenery, and fairy tale dolls. The disadvantage is that the service attitude of the fat fairy clerk is more casual, and the professionalism needs to be improved.
It is true that the fat fairy's cakes are less than 30 yuan each, and the very precise positioning makes it quite competitive in the industry. Now the fat fairy is still open in Suzhou Center, and the prospect is not optimistic, but it is still a recommended choice.
