Founded in 2000 by American Scott Minoie in China, New Elements has developed into more than 30 stores in 9 cities across the country, and since its establishment, New Elements has won many awards such as "Best American Restaurant", "Outstanding Sandwich" and "Best Salad" issued by City Pictorial and The Beijinger, and nearly one-third of the best food awards are "Best Brunch", which shows that New Elements has a good level in the brunch market.

The restaurant has strict control over ingredients, and no matter which region it is, the new element restaurant must follow the procurement requirements of "order once every half week and deliver to the store 24 hours a day" to ensure that all ingredients maintain the highest level of freshness in the industry. That's why New Elements dares to make a variety of salads and fruits and vegetables the restaurant's main focus, after all, in the case of these two types of dishes, ensuring a high level of ingredients also ensures the success of most of the products.

American brunch is a smorgasbord of Western breakfast varieties, and as an American restaurant, the new element is naturally available with all kinds of benny eggs, pancakes, and meats. If you're looking for a variety of foods at once, consider a cowboy breakfast with a platter of almond eggs, pan-fried steak, black toast, breakfast potatoes and fruit, as well as unlimited coffee. Smoked salmon breakfast pack is breaded with bagel crust and chunks of salmon and sesame leaves in between. Bagels look similar to doughnuts, but they are originally derived from kosher doughnuts and are made from fermented dough boiled and baked, making them chewier than doughnuts. In addition to the basic brunch dishes, when you come to the new element restaurant, you can't miss the salad as the restaurant's signature, classic Cobb, Pastoral Dream, Thai steak and other salads with meat and vegetarian combinations, rich and refreshing taste, even if it is directly used as a main course.

Located on the 1st floor of the Syndicate Mall, the new element is spacious, bright and colorful, with an oversized floor-to-ceiling glass façade that floods the entire restaurant with light. On sunny mornings, diners can also choose to sit outside the restaurant for a more relaxing look. When you bring children to dine, you will be given crayons and filler drawings. At present, the new elements are only available on weekends between 10 am and 4 pm, and the merchant does not provide reservation service, if you do not want to have a long waiting time, it is recommended to go early.