Founded in Beijing in 2005, after gaining a certain market share in Beijing, Berry has expanded to many provinces and cities, and now has more than 50 branches in more than 30 cities. Belisch has won many awards such as "Beauty Chain Institution of the Year Award" and "Talent Recommended Brand of the Year" issued by Fashion COSMO.

Berry's beauty programs are divided into four categories: first, a comprehensive skincare series, which targets skin problems such as acne, dark spots, dark circles, rough skin, peeling and scaling; The second is the age-specific anti-aging series, which mainly improves aging problems such as sagging, sagging, and fine lines; The third is the body care series, which aims to relieve body skin problems such as keratin, dullness, sunburn, back acne, and dry skin; The fourth is the instrument beauty series, the main instruments include the introduction instrument, 3MAX, etc., which are mostly used in packages such as essence introduction, lifting and firming. On the whole, Bellish is mainly based on manual products, supplemented by instruments.

THE SKINCARE PRODUCTS AND MASSAGE CREAMS USED BY BELICH ARE SOURCED FROM THREE BRANDS: THE FRENCH ORGANIC BRAND PATYKA, THE GERMAN BRAND BABOR AND MARLIES MOLLER. BABOR has a history of more than 60 years in Germany, focusing on "natural health", all products are made of pure natural herbal ingredients and a wide variety of products, and the product series is rich, and has a high reputation in the European beauty market. BABOR products are used in the basic moisturizing, nourishing, and anti-wrinkle treatment packages in the Bélich store. PATYKA has passed the EU COSMEBIO organic cosmetics certification, which is divided into anti-aging, basic care and bath series, which are mostly used for lightening spots and brightening, post-sun repair and other items.

In beauty salons, customers are not only looking for an improvement in their skin condition, but also for stress relief and relaxation. In response to this demand, many beauty salons focus on indulgent beauty, and this is also the case with Belis, with essential oil spas, baths, hand treatments, etc. For those who prefer the scent of roses, consider the Bulgarian Rose Aromatherapy Massage and the Milk Rose Whitening Bath, which are good for relieving fatigue. Office workers who regularly operate a computer mouse can try Barnarfin Hand Wax, which not only moisturizes the skin, but also relaxes the hand muscles.

Bellishi has only one store in Hangzhou, located on the 3rd floor of Longhu Tianjie in Binjiang District, with geometric shapes and sharp lines. The restaurant is divided into single and double rooms with soft lighting and a classic style, and the treatment room is equipped with a shower room and the double room is equipped with a bath tub. The supporting products of the Hangzhou store are all well-known brands, including Shiseido shower gel, L'Occitane hand cream, Zumarone fragrance, etc., so that customers can leave a good impression. The technician will explain the beauty steps in detail, and the technique is also professional and comfortable, but the disadvantage is that some technicians are eager to sell, which greatly reduces the customer's consumption experience. Most of the items of Belle are between 780-1780 yuan per time, the price is not low, if you apply for a membership card, you can enjoy a membership discount of about 5.5 percent, and the membership card is valid nationwide.