Founded in Beijing in 1996, Siyanli is a national high-end beauty chain store that has been operating for many years, and is currently the governing unit of the Asian Brand Association, and has always been a leader in the domestic beauty industry. In 2018, jewelry giant Chao Hongji bought a 74% stake in Siyanli and became the largest shareholder. At present, Siyanli has opened more than 150 stores in landmark commercial centers and shopping malls in 48 cities across the country, with 100,000 members and serving many customers. In the past 20 years, Siyanli has won the honors of the most trustworthy beauty salon, the most satisfactory chain brand for consumers, and the top ten most international independent brands in China, which have been recognized by many parties.
Siyanli has developed for many years, with a mature beautician training system, complete beauty projects, and abundant instruments and products. Unlike ordinary beauty shops that recruit apprentices at will, Siyanli is more strict in recruiting beauticians, requiring beauticians to hold a nationally recognized beautician certificate and have more than one year of work experience in the beauty industry. At the same time, beauticians will receive about 2 months of training after entering Siyanli, which makes the level of beauticians in Siyanli more guaranteed.
Siyanli covers beauty, slimming, SPA, medical beauty and other businesses, mainly facial care. Beauty's beauty programs range from whitening, moisturizing, and repairing to pore shrinking, lifting, tightening, breast augmentation, and face slimming. Siyanli, which started as a beauty salon, continues to expand its business territory, and has successively established Siyanli BIOYAYA Medical Beauty Center, and launched self-developed skin care brands such as Membrane World.
There are two types of beauty devices that are mainly used, one of which is the popular Dr.Power Summer Complex, which cleanses and tightens the skin through ultrasound technology, and is mostly used for eye care and whitening care packages. Another flagship device, the E-STYLE Northern Light Skin Device, uses light energy to preheat the skin and penetrate into the subcutaneous tissue of the skin with radio frequency, officially advertising its functions such as skin tightening, hair removal, and acne treatment. In addition, Hangzhou Siyanli has introduced TF ion resonance hot and cold bipolar instrument and BeautyHeart to meet the needs of customers for lifting and firming.
In terms of products, Siyanli uses high-end products such as French skin care brands Decleor and Esthederm, as well as its own brand DR Bio. Launched in 2012, DR Bio was jointly developed by Siyanli and CAREGEN, a Korean laboratory, mainly for anti-aging care treatments, and the brand claims that the brand has more than 120 global patents for growth factors, which can reorganize cells through growth factor and peptide technology to improve various skin problems. Clinically, doctors often use recombinant human epidermal growth factor to repair wounds caused by trauma, surgery, and burns, while the efficacy of growth factor skin care products still needs to be proven. In 2015, Siyanli introduced THALGO, a veteran French marine skin care brand, which mainly uses marine elements such as seaweed, sea mud and sea salt to achieve the effect of cleaning and removing oil, which is suitable for young people.
Beauty salons are in the blind spot of supervision, and behind their brutal growth, there are many chaos, such as the use of three-no products, illegal medical practice, and poor hygiene. The bath, beauty, and massage products used by Siyanli are all well-known brands, and the hygiene work is in place, but there are still many problems in medical beauty. Si Yanli has been punished by the administrative department for "carrying out general anesthesia diagnosis and treatment activities without approval", "carrying out facial fat grafting without approval", and "using doctors who are not registered in this medical institution to engage in medical aesthetic diagnosis and treatment activities". The risks and difficulties, thresholds and requirements of medical cosmetology are much higher than those of life cosmetology, and consumers are strongly advised to carefully choose medical cosmetology programs, and be sure to confirm the relevant qualifications of medical cosmetology institutions and operating physicians before operation.
At present, Siyanli has a total of 6 beauty salons and 4 gyms in Hangzhou, all of which are decorated in classical Chinese style, bright and spacious, elegant and generous. There are make-up areas, single and double treatment rooms, each with changing rooms, showers or spa facilities, so customers don't have to run in and out, and there is a lot of privacy, although the toilets and hairdryers are still in the common areas, which can be a bit inconvenient.
During the telephone reservation, the clerk will inform you in detail of the location of Si Yanli and the route of the customer. After entering the store, the beauty consultant took the initiative to enthusiastically ask about the needs of customers, conduct skin tests and recommend treatments, but the front desk staff of the department branch had a mediocre attitude, lack of enthusiasm, and did not pay attention to new customers, which was dissatisfied with customers. In the treatment, the beautician is skilled, although he will advise the customer to buy the product and apply for the card, but there is no over-promotion, even if the customer refuses to apply for the card, it will not change the service attitude, which is different from the strong promotion of many beauty salons. During the massage, the therapist will ask about the strength, and will also strengthen the areas that need to be strengthened, answer the customer's questions in detail, and make daily skin care suggestions. Sugar water, porridge and fruit can also be enjoyed after the treatment, and the overall treatment experience is excellent. The service attitude and technical level of the 6 branches are basically the same, which shows that the staff has received standardized training.
Siyanli consumption is medium, a single consumption is generally about 500 yuan, which is accepted by most customers. There are many types of membership cards in Siyanli, and you can enjoy a discount ranging from 20% to 4% off for the first recharge of 1,500 yuan to 500,000 yuan, and you can also go to Siyanli gym for free. In addition, Siyanli will launch a special treatment package on Monday's Members' Day, with discounts ranging from 1% to 4% off. Although the Celestial Membership Card is valid nationwide, there are slight differences in the services and prices of branches in different regions. It should be noted that Siyanli only uses our products and does not recommend customers to bring their own products. On holidays, Siyanli is often full, so it is recommended that customers make reservations one week in advance.
Risk warning: Consumers who want to go to beauty salons need to pay attention to several points. First of all, when a beauty salon asks a customer to fill in a personal information, the customer can refuse to disclose private information, especially important information such as ID card and home address. Secondly, most beauty salons implement a membership system, and they will sell cards to consumers out of interest, and consumers can choose to handle them or refuse them directly according to their personal needs. Thirdly, the skin care products used in beauty salons are uneven, and different products or instruments will have different effects due to individual differences, so we recommend that consumers try to choose well-known and big-name products when taking care of them, which are relatively more secure, and at the same time choose the right products according to their skin conditions and needs, and do not have to blindly pursue expensive products. Finally, some beauty salons have medical aesthetic programs, and consumers who need to experience certain medical aesthetic services must confirm whether the beauty salon and the operating physician have relevant qualifications before making a purchase, and understand the risks of the medical aesthetic program, so as to avoid unnecessary losses.
