Founded in 2008 by a doctor of dermatology, Hiki Celebrity is headquartered in Hong Kong, and is now endorsed by Hong Kong actress Kwok Keying, whose main business is beauty care, breast augmentation, slimming, SPA and cosmetics sales. In the course of the development of Hong Kong, Hiki celebrities have won awards such as the JESSICA CODE Excellence Beauty Award and the Garplus Most Honest Beauty Center, and their overall strength has been recognized. Hiki Celebrity has opened more than 30 directly-operated stores in Hong Kong and Shanghai, and settled in Hangzhou in 2017, making it one of the few Hong Kong-funded beauty salons in Hangzhou.
The products used by Hioki celebrities mainly come from the Pearl DeNoir series in Switzerland, the Mediplorer series in Japan, and the ILCSI series in Hungary. ILCSI uses natural ingredients such as fruits, plant essences, and hot spring water to make its products, and the product series is complete, divided into whitening, pore shrinking, moisturizing, cleansing, anti-inflammatory and other functional series, which are popular with young people. In 2004, ILCSI launched its own organic plantation, and in 2005, the Hungarian non-profit company Biokontroll certified ILCSI for the organic cultivation of beautified herbs. At the same time, ILCSI has won the Superbrands Award for six times, and is an internationally recognized brand.
Nikki celebrities use a combination of instruments to focus on "functional beauty", and the selection of expensive Korean, Japanese, European and American imported instruments, a complete range of products, including repair, freckle removal, yellowing, firming, wrinkle removal, oil control and other functional equipment. In general, the device beauty of Nikki celebrities is biased towards anti-aging effects, which is more suitable for middle-aged women who are slightly older.
Hiki Celebrity has only one branch in Hangzhou, located on the 4th floor of Block C of Hangzhou Building, decorated in Japanese simple style, fashionable atmosphere, bright and clean, and the space is slightly narrow. There are a total of 10 rooms in the Hioki Lady, some of which have floor-to-ceiling windows that allow you to overlook the view, but only the VIP room has a shower room, and customers in other rooms need to take a shower in the public bathroom before entering the treatment room, which is somewhat inconvenient.
After the new customer enters the store, the beauty consultant will ask the customer to fill out a form to understand the skin condition, and then introduce the basic information of the Nikki celebrity to the customer, ask about the skin care brand used, and the past treatment experience, and then recommend the beauty treatment. During the nursing process, the technician was professional, friendly, did not talk much, there was no sales phenomenon, plus aromatherapy, light music and sugar water, the nursing experience was good. The disadvantage is that after the customer completes the treatment, the beauty consultant starts to actively promote the card, and even if the customer clearly refuses, the consultant still sells hard, ignoring the customer's feelings, which makes the customer deeply dissatisfied.
The daily celebrity consumption is between 500 and 4,000 yuan at a single regular price, and the Hangzhou branch has not long opened, and it is in the stage of expanding customers, and the discount of membership cards is large, but the staff sells too often, and sometimes exaggerates the efficacy of the product to persuade customers. Therefore, customers are reminded to be rational and choose whether to take long-term care according to their actual situation.
