Founded in 1997, Nerel has developed into a comprehensive beauty brand covering life beauty, massage spa, slimming cosmetics and skin care retail, and is one of the most popular and largest national beauty salon chains in Hangzhou. Nerel has opened more than 100 directly-operated stores in Beijing, Guangzhou, Hangzhou and other places, with nearly 100 beauty consultants and thousands of beauty technicians, serving more than 1 million customers annually. In the course of its development, Nerel has won the titles of "The Most Influential Beauty Institution in the National Health Industry" and "Leading Brand in China's Cosmetics Industry".
Nerel has a beauty salon, a plastic surgery hospital and a body beauty training academy. Nairel Training Institute has been rated as an excellent enterprise training demonstration base in the beauty industry by the Guangdong Training Association, and its training strength has been affirmed. At the same time, beauticians will study for 1-3 months at the Nairel Training Institute before taking up their posts, and they can only take up their posts after passing the assessment.
Nerel mainly uses a combination of instruments and techniques for beauty. In terms of products, the products used by Nerel are all imported products, but there are no self-developed products. The facial treatment is made from the French organic skincare brand PHYT'S, which is packaged in a small-volume ampoule with a high seal and can be used all at once, making it more hygienic. Kneipp, a long-established German essential oil brand, is used for body care, while Italian brand Reviado is used for firming facials and hydration packages. In terms of instruments, Nairel mainly promotes the R4 quadrupole radio frequency photoelectric instrument, which is also one of the most commonly used beauty instruments in beauty salons, and is mostly used in wrinkle removal and lifting projects.
Nerel's facial treatments focus on skin rejuvenation, firming, whitening, hydration and other items, while contouring massage is also the trump card. After the customer bathes, the masseur will apply German Kneipp essential oil, using the hot rolling method, massaging on the neck, shoulders, back, legs and arms, etc., the technique is professional and moderate, so that the muscles are soothed, the body and mind are relaxed, which is very suitable for professional women to relieve stress after work. However, some beauticians will promote membership cards and products, especially after consumers explicitly refuse, they will still sell, affecting the consumer experience and reducing a lot of points, so it is recommended that customers choose whether to buy according to their own needs.
Nerel has 14 branches in Hangzhou, Wulin Mansion store is its flagship store, the area is very large, divided into single rooms, double rooms, instrument rooms, nursing rooms and VIP rooms, each room is equipped with a shower room, VIP room is equipped with a bathtub, the room has good sound insulation, there are leather bands, cotton swabs, hair dryers, disposable underwear, facial cleanser, water milk and other small items, service details are commendable. The design of the environment of each store is the same, with the decoration of Chinese classical style, antique, dark tone, loose layout, and music, giving people a more relaxed feeling.
Nerel implements a membership system, and members can enjoy different discounts if they recharge from 3,000 to 60,000 yuan. The membership card can be used at different stores and can also be lent to friends. On members' birthdays and some holidays, Neriel will give away free care coupons and other coupons. In addition, branches in popular business districts such as Wulinfu store and Kunhe Center store are often full, so it is recommended that customers make an appointment 5-7 days in advance.
In addition, with the rapid expansion of Nairel in recent years, the service attitude and level of each branch are uneven, and some customers have poor care results and poor consumer experience in some newly opened stores, so it is recommended that customers choose flagship stores or branches that have been open for a longer time.
