Binjiang is home to Hangzhou's up-and-coming F&B brands, with cafes, boutiques and cake shops abounding there. Jasmine Pastry, which opened at the end of 17 years, integrates the functions of afternoon tea, cake shop, baking studio and baking classroom, intending to break new ground and make a breakthrough in Hangzhou's cake industry with this "all-in-one" model. At present, this form of "multi-point breakthrough" can indeed meet the needs of consumers, although it is inevitable that there will be a situation of inconsideration, but in fact, it does win more popularity for this fledgling cake shop.
Located in the Hanfeng Mansion, Jasmine West Pastry Dining Space is very spacious, with pure white main colors and original wood color embellishments, as well as fabric sofas and pillows, it can be seen that the interior decoration follows the popular IG style. If these are just the standard features of the Internet celebrity cake shop, the large floor-to-ceiling windows and the height of the building are four or five meters high, which gives it a hardware advantage that is the envy of competitors. Floor-to-ceiling windows let in natural light, and the greenery outside the windows is full of business; Soothing music is playing in the store, and the sound and aroma of the baking workshop on the second floor are heard in the lobby, which can be said to satisfy the romantic reverie of dessert lovers for a beautiful afternoon.
The production of jasmine pastry emphasizes the innovation of appearance and taste, the appearance is fresh and dreamy, small and exquisite, and the taste is mostly slightly changed in mainstream cake styles such as mousse, sponge cake, and puffs, with the intention of bringing people a refreshing feeling, but there is still a lack of rigor in some details. The signature Extreme Tiramisu is infused with three cooking wines, but it does not balance the flavor of the cheese, the prominent alcohol conceals the sweetness of the cheese, and the underlying biscuit absorbs the coffee and becomes bitter. Another vanilla peach looks like a real peach, and even changes in color shades, but it still lacks heat in seasoning, too high sweetness and the peach itself tends to be sweet and greasy, which is more likely to be greasy. In contrast, the drinks in the store have more highlights, with a variety of fruit purees mixed with sparkling water, customers can adjust the sweetness and soda content according to their taste, and the colorful colors are pleasing to the eye.
In addition to dine-in, the workshop on the second floor provides baking instruction and reservation services, and the style is not far from the cut cake, but there are more styles, and because there is a special teacher on the spot, the materials and quality are more advantageous, so you might as well give it a try. In general, Jasmine Pastry integrates the model of cake shop, baking classroom and baking studio, so that consumers who like baking can enjoy one-stop service; At the same time, the winning environment has also attracted a large number of "photo and punch-in" consumers. However, the products in its store have not gone out of the situation of "form is greater than reality" in Internet celebrity stores, and friends who have higher requirements for product quality may feel that there is still room for improvement.
