Founded in 2001, Lily Nails is a long-established nail art chain in Beijing, with business scope including nail art, eyelash art, massage, SPA, skin beauty, and photoelectric products. Lily has a total of 18 directly-operated stores in Beijing and Shanghai, serving more than 1 million people in the past 17 years. The decoration of Lily Nails' stores is very distinctive, and the Youtang store has won the Italian A Design Award. In addition, Lily Nails was named the 2016 LV CITY GUIDE Recommended Experience Nail Salons and Harper's Bazaar's Recommended High-end Private Nail Salons. Tennis player Li Na, actress Liu Tao, Lin Yun, Liu Yun and others have all experienced Lily Nails' nail services.
Lily Nails has cooperated with international first-line brands such as Air France, British Airways, German Airlines, American Airlines, Air Canada, Air China, China Southern Airlines, Mercedes-Benz Motors, Chanel, Dior, Hilton, CCTV, Beijing Satellite TV, Shenzhen Satellite TV and other traditional mainstream media have continuously exposed its Sanlitun flagship store, and well-known fashion magazines "Yueji", "Ruili", "Harper's Bazaar", "LV City Guide", "That's" Both have published in-depth reports on Lily Nails.
Lily Nails mainly uses OPI, Memory, CND and other big brands of environmentally friendly nail polish. OPI products are used across the board in hand care, including softeners, hand creams, nutritional oils, and more. High-quality nail salons use high-quality nail polish and have a relatively high level of nail technicians, so the same style cannot make a nail salon stand out. Lily offers more than 500 colors and thousands of nail art styles, which not only cover a variety of styles, but also have a sense of design and are more special to meet the needs of different customers.
Lily Nails launches a monthly constellation-themed manicure with discounted rates and gifts for members of that constellation. For example, the Aries model was designed by the Central Academy of Fine Arts, the lively red represents Aries' warm and straightforward temperament, and the white nails painted with the Aries pattern are matched with the red nails, which is bright and unrestrained. It's a pity that there is only one style for each constellation, and there are too few choices. In addition to the regular nail art styles, Lily Nails will also combine the current hot spots to design very special patterns, such as Starbucks Christmas mugs, Jo Malone Christmas limited editions, Givenchy Christmas eyeshadow sets, etc. This is unique in the market, close to the current trend, and has both aesthetics and creativity.
Lily Nails' customer service is more meticulous, and Lily Nails will record the information of each member, including age and birthday, consumption characteristics, preferences, and disliked service types, etc., and recommend suitable services accordingly. At the same time, according to the characteristics and needs of customers, we are equipped with private nail technicians. During the service, the nail technician is enthusiastic, patient and focused.
Each of Lily Nails' stores has a different design style, and the Shanghai Hongqiao store is a Chinese Jiangnan style, incorporating Jiangnan garden elements, which is very special among the fancy nail salons. The Chinese-style environment has attracted many foreign friends. The downside is that the store is dimly lit and the items are a little cluttered. The Hongqiao store is located on the street and is a bit noisy. Nail art tables and chairs are closer to each other, and the privacy is slightly less.
Lily Nails has always prided itself on being a good value for money, and its prices are really low among similar nail salons. Solid color nail art varies from 200 yuan to 320 yuan depending on all nail polishes, and foot nails charge an extra 60 yuan. The price of the style starts at 360 yuan. Apply for a membership card, recharge 2,000 yuan for 8 discounts, 4,000 yuan for 7 discounts, and 10,000 yuan for 6 discounts. Generally speaking, the decoration and location of Lily Nails Shanghai store are not as good as those of Beijing store, but the nail art skills and all products are the same as those of Beijing store, and in terms of price, it is a cost-effective boutique nail salon.
