Located on Jinxian Road in Huangpu District, Show Time is a Japanese-style nail salon frequented by hipsters in this area. Without much publicity and promotion, with a high word of mouth, Show Time has become the nail salon of choice for many models, fashion bloggers and influencers. In addition, Show Time has provided services for actresses such as Fan Bingbing and Gao Yuanyuan. Founded in 2011, Show Time quickly became a trendy brand among nail salons in Shanghai.
Show Time's nail technicians have more than two years of experience in the industry, and they must undergo one month of technical and service training before they can take up their posts. Show Time then arranges the work content from easy to difficult to ensure the service level of the nail technician. With 7 years of experience in nail art, Sun has a senior nail art qualification certificate, likes to design novel styles, is good at crystal nail extension, blending, and has served many Internet celebrities. Customers who prefer Japanese painting recommend choosing bags, she has studied Candy painting with Japanese masters, and her craftsmanship and taste are outstanding.
Show Time is not only following the trend, but also very particular in terms of materials. The price of Japanese and Korean nail polish is slightly lower than that of European and American big brand nail polish, the quality difference is not large, and the cost performance is higher. Nail polish takes a long time to cure and is easily damaged during the curing process, and the Vetro is the industry's first 5-second cure nail polish, which is very convenient. In terms of nail decoration, Show Time uses high-quality materials such as bohemian natural stone, rivets imported from Japan, natural jade imported from South Korea, and Swarovski diamonds, which are different from the cheap decorations of ordinary nail salons. Show Time uses a grinder to remove armor, which is more efficient than manual and has a low error rate, but the disadvantage is that there are more debris.
Various nail bloggers have posted various nail photos on Instagram, Weibo, and Xiaohongshu, driving one nail trend after another. Show Time's models are updated quickly, and it is also possible to create nail art based on pictures provided by customers, which satisfies many women who pursue fashion. Popular styles such as cat's eye, marble, mirror, and Xingyue armor, as well as themed armor such as Shanghai Shenhua and European Cup can all be found at Show Time. In addition, for customers who have not selected a nail art style, the nail technician will design the style according to the customer's preferences and requirements, and the customer will be satisfied.
Upon entering the store, the staff will serve flower tea or sugar water, select a pattern for a magazine or ask a nail technician to introduce the style. During the service, the nail technician will also inform the customer about how to care for and maintain the manicure. Show Time's technicians are more skilled, and it takes about 40 minutes to do a solid manicure, and complex styles can generally be completed within two hours. It takes a quarter to half less time than most nail salons, making it suitable for customers who can't sit still or have a small time budget.
The interior of the store is Scandinavian minimalist style, the white tone decoration is simple and clean, and the space is large, without any sense of crowding. The transparent windows facing the street are full of plants and birdlantern lights, which are both literary and fresh. The roof is made of glass, and the sunlight shines into the store, making it bright and comfortable. Show Time's solid color manicure has two price ranges, 280 yuan and 380 yuan, and the style is charged according to the complexity, with an average price of 350 yuan. There is no time limit for Show Time's membership card, and you can get a 20% discount for recharging 5,000 yuan.
