Founded in 2013 in Sanlitun, Beijing, PIKAPIKA, which specializes in Japanese style, has opened more than 30 branches and 98 franchise stores in 26 cities across the country within 5 years, with an astonishing expansion rate. PIKAPIKA's nail art works have been included in the fashion magazines "Xinwei" and "Ruili", and Internet celebrities such as Zhou Yangqing, Y Dan, and Zhang Yuqiao have all been customers of PIKAPIKA. PIKAPIKA covers nail art, eyelash art, nail and eyelash training, Korean beauty and other businesses, and is a typical Internet celebrity nail salon.
From nail polish to crystal powder, accessories and even tools used by employees, PIKAPIKA is imported from Japan, which can be said to have armed the Japanese to the teeth. Unlike some Japanese nail salons that only look for trendy styles, Pikapika also pays great attention to the selection of nail materials. PIKAPIKA mainly uses Pregel, which is known in the industry as "small cloth glue", which is a designated product for the Japanese nail art grading test, which is non-toxic and odorless, and has a lower price and is more affordable among high-quality nail polishes. Hand and foot care also uses the well-known brand OPI. The nail technicians at PIKAPIKA Shanghai are trained at the Beijing main store.
PIKAPIKA has something for customers who don't have a pattern to make, customers who have prepared renderings, and customers who don't have their favorite among the many styles offered by the nail salon. Once inside, PIKAPIKA's nail technician will carefully ask the customer about their requirements and give them suggestions on a variety of styles, which they can choose from. From the selection of colors to the selection of each jewelry, the nail technician will consult the customer's opinion. Nowadays, many customers ask nail technicians to make popular nail artworks on Xiaohongshu and Weibo, even if they are very complex, nail technicians can basically meet them, thanks to the technician's craftsmanship and PIKAPIKA's abundant accessories such as stickers and rhinestones. If accessories such as rhinestones and pearls fall off, PIKAPIKA will also repair them free of charge.
PIKAPIKA Shanghai only officially opened in 17 years, and in less than a year, it has made a name for itself in the Shanghai nail art industry with its trendy Japanese style and Internet celebrity recommendations. PIKAPIKA, which is positioned as an online celebrity store, is full of Internet celebrity style in details such as nail art style, decoration style and drinks. The whole store is based on a fresh Japanese style, which is cute and not too complicated, and it is relatively simple. The storefront is floor-to-ceiling glass, and a giant Pikachu is placed, which is very cute. The interior of the store has a beautiful flower wall and a sense of design, and many customers take selfies here. The PIKAPIKA store is large in size and has a loose layout, which makes it feel more comfortable. In addition, PIKAPIAK has also prepared a variety of Internet celebrity drinks for customers to drink and take photos.
The disadvantage is that the skill level and service attitude of PIKAPIKA's nail technicians are uneven, and some customers have reported that some nail technicians have no apologies and indifferent attitudes after grinding their nails.
PIKAPIKA Shanghai store generally has 3 nail technicians in the store, and you can go directly to the store to consume without making an appointment during off-peak hours. Solid color nail art starts at 260 yuan, the style is more expensive, the price is more than 400 yuan, if the style is more complicated, the fee is 500 yuan to 600 yuan, which is slightly more expensive than the grade and materials of PIKAPIKA. However, the discount of the membership card is larger, and the membership card recharge is 7% off for 1000 yuan, 6% off for 2000 yuan, 5% off for 3000 yuan, and 4% off for 5000 yuan. If you spend in the store for a long time and apply for a membership card to enjoy a discount, the cost performance is still relatively high.
